MAM
OTTplay launches print campaign for India vs Zimbabwe T20 clash
Creative ads in Hindustan and Hindustan Times turn match excitement into front-page conversation.
MUMBAI: OTTplay just bowled a googly with print because when cricket fever hits, even newspapers are swinging for the fences. As India gears up for the high-stakes T20 clash against Zimbabwe, OTTplay has rolled out a sharp, context-driven print campaign across leading Hindi and English dailies Hindustan and Hindustan Times transforming match-day buzz into eye-catching front-page moments. The bilingual execution taps into the emotional rollercoaster of cricket fandom, mirroring the anticipation, cheers, nerves, and collective energy that grip homes and streets during big games.
Building on its earlier India–Pakistan creatives that went viral for their topical wit, OTTplay uses print not as a static medium but as a dynamic storytelling canvas. The ads capture the cultural pulse of T20 viewing loud celebrations, superstitions, last-minute nail-biters and position the platform as the go-to companion for deciding what to watch next, whether it’s live sports or post-match binge.
OTTplay co-founder & CEO Avinash Mudaliar said, “Cricket in India is never just a sport, it’s a shared national emotion. We wanted to tap into that collective anticipation and turn it into a front-page moment that people could feel, not just see. By rolling it out across both Hindi and English newspapers, we ensured the excitement resonated with readers in the language they connect with most.”
The campaign reinforces OTTplay’s philosophy of real-time, culturally attuned marketing embedding the brand in moments Indians live passionately rather than just advertising to them. As the leading OTT aggregator with 30 plus streaming platforms, OTTplay simplifies discovery while positioning itself as part of the live-sports conversation. Catch the India–Zimbabwe match live on OTTplay.
In a digital-first world, OTTplay’s print play proves old-school pages can still deliver new-school impact turning a simple match preview into a shared, smile-inducing ritual one headline at a time.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
