OTTplay launches print campaign for India vs Zimbabwe T20 clash

MUMBAI: OTTplay just bowled a googly with print because when cricket fever hits, even newspapers are swinging for the fences. As India gears up for the high-stakes T20 clash against Zimbabwe, OTTplay has rolled out a sharp, context-driven print campaign across leading Hindi and English dailies Hindustan and Hindustan Times transforming match-day buzz into eye-catching front-page moments. The bilingual execution taps into the emotional rollercoaster of cricket fandom, mirroring the anticipation, cheers, nerves, and collective energy that grip homes and streets during big games.

Building on its earlier India–Pakistan creatives that went viral for their topical wit, OTTplay uses print not as a static medium but as a dynamic storytelling canvas. The ads capture the cultural pulse of T20 viewing loud celebrations, superstitions, last-minute nail-biters and position the platform as the go-to companion for deciding what to watch next, whether it’s live sports or post-match binge.

OTTplay co-founder & CEO Avinash Mudaliar said, “Cricket in India is never just a sport, it’s a shared national emotion. We wanted to tap into that collective anticipation and turn it into a front-page moment that people could feel, not just see. By rolling it out across both Hindi and English newspapers, we ensured the excitement resonated with readers in the language they connect with most.”

The campaign reinforces OTTplay’s philosophy of real-time, culturally attuned marketing embedding the brand in moments Indians live passionately rather than just advertising to them. As the leading OTT aggregator with 30 plus streaming platforms, OTTplay simplifies discovery while positioning itself as part of the live-sports conversation. Catch the India–Zimbabwe match live on OTTplay.

In a digital-first world, OTTplay’s print play proves old-school pages can still deliver new-school impact turning a simple match preview into a shared, smile-inducing ritual one headline at a time.