Sports
Ormax Media launches Trac20 for IPL 2026 ad effectiveness
New syndicated study tracks sponsorship and ad impact weekly with 16,500 plus sample, real-time diagnostics for brands.
MUMBAI: IPL advertising just got a real-time scoreboard because when brands spend crores on cricket’s biggest stage, waiting for the final whistle to check ROI is no longer in play. Ormax Media has unveiled Ormax Trac20, a comprehensive syndicated research solution built specifically for brands sponsoring or advertising during IPL 2026. Launched on 24 February 2026, it is positioned as India’s largest-ever syndicated study on sponsorship and advertising effectiveness, delivering actionable insights throughout the tournament rather than just a post-season report card.
With a total sample exceeding 16,500 across its modules, Trac20 combines two core frameworks: a weekly ad-tracking module that monitors key metrics brand noticeability, creative cut-through, sponsorship recall, and consideration shifts and Ormax Mpact, a proprietary three-stage brand lift model covering pre-season baselines, mid-season diagnostics, and post-season evaluation.
The tool addresses a pressing marketer pain point: IPL remains India’s most powerful and competitive media platform, but high spends, clutter, and fragmented viewing (linear TV plus digital) make it hard to know what’s working while the tournament is live. Trac20 provides weekly reporting and mid-season checkpoints so brands can optimise media weights, creative rotations, sponsorship activations, and overall strategy in real time.
Ormax Media founder & CEO Shailesh Kapoor said, “IPL is the biggest advertising stage in India, but it is also expensive and highly cluttered. Ormax Trac20 is going to be India’s largest research on ad and sponsorship effectiveness of all time. It will help IPL sponsors and advertisers measure better, benchmark smarter, and optimise faster.”
Designed for franchise sponsors, thematic partners, large FCT buys, and digital spends alike, the study aims to help both established sponsors and new category entrants gain sharper ROI accountability in a high-stakes environment.
In a season where every six can shift brand fortunes, Trac20 gives marketers a live tracker turning guesswork into game plan and helping every rupee hit the boundary instead of vanishing into the stands.
Sports
JioStar drags Legends League Cricket to Delhi High Court in media rights row
The streaming giant secured an interim order on the very day the tournament was set to kick off, freezing commercial dealings and pushing the dispute toward mediation
MUMBAI: JioStar India moved fast and hit hard. On March 11th, the same day the Legends League Cricket Masters T20 Tournament was scheduled to begin, the company secured an interim order from the Delhi High Court against Absolute Legends Sports Private Limited, the outfit that runs the league, in a bitter dispute over media and commercial rights.
The petition, filed under Section 9 of the Arbitration and Conciliation Act, 1996, before Justice Harish Vaidyanathan Shankar, sought ad-interim protection preventing Absolute Legends from creating third-party rights, transferring, assigning or otherwise dealing with the media and commercial rights relating to the league. In plain terms: JioStar wanted to stop Absolute Legends from doing any more deals with anyone else while the dispute runs its course.
What Absolute Legends agreed to
Senior advocate Abhimanyu Bhandari, appearing for Absolute Legends, did not come to court empty-handed. He submitted that the company would file a comprehensive affidavit disclosing all commercial transactions currently being undertaken, including the agreement entered into with the second respondent in the case. The affidavit, he said, would be filed by all directors of the company.
Crucially, Bhandari also undertook that any receivables arising from commercial arrangements connected to the league would be deposited directly with the court, in an account to be opened by the registrar general, toward satisfaction of the admitted liability. The one caveat: those deposits should not prevent Absolute Legends from meeting its operational expenses necessary for the smooth functioning of its commercial activities. In other words, the company wants to keep the lights on while the legal battle plays out.
JioStar was represented by senior advocate Kunal Tandon, leading a team that included Aanchal Tandon, Niti Jain, Niharika Sharma, Nitai Agarwal and Natasa, along with Krishma Shah as the authorised representative of the petitioner.
Mediation ordered, next date set
Both sides agreed that the matter should be referred for mediation, and the court obliged. The dispute was directed to the Delhi High Court Mediation and Conciliation Centre, with parties ordered to appear before it on March 13th. The incharge of the mediation centre was requested to appoint a senior mediator. The case is listed before the court again on March 17th for further proceedings.
The timing could hardly be more awkward for Legends League Cricket. A tournament that was supposed to be launching was instead the subject of a courtroom freeze on the very day it was meant to kick off. Whether mediation resolves the dispute quickly or the matter returns to a full hearing on March 17th, one thing is clear: JioStar is not prepared to let its rights walk out the door without a fight.
