MAM
Dream Sports appoints Arpith Kanade to lead Dream Cricket studio
Gaming veteran with 15-plus years joins as mobile title hits 25 million users in first year.
MUMBAI: Dream Cricket just pulled off the ultimate player signing because when your game’s smashing records, you need a veteran to keep the scoreboard ticking. Dream Sports has brought in industry stalwart Arpith Kanade to head the studio behind its breakout mobile cricket title, Dream Cricket, which has surged to 25 million users in its debut year, one of the fastest-growing cricket games worldwide. The appointment, announced on 24 February 2026, puts Kanade in charge of the game’s long-term roadmap, from product tweaks to cracking overseas markets.
With over 15 years in gaming spanning product strategy, live operations, and monetisation Kanade’s CV boasts leadership at Zynga (shaping FarmVille 2) and a founding role at 99Games across multiple genres. His fresh mandate comes as cricket’s global buzz builds, including its Olympic return in 2028, opening doors for digital experiences to hook fans beyond India.
Kanade said, “Cricket’s growing international footprint… presents a fresh opportunity for digital cricket experiences to reach new audiences. The focus will be on building a game that resonates not just with Indian fans but with players worldwide.”
For a title already rewriting mobile cricket’s growth charts, Kanade’s arrival feels like the perfect cover drive poised to turn viral momentum into a boundary-clearing legacy, one swipe at a time.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
