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Publicis Groupe names Rahul Titus global influencer lead
Ogilvy’s former global head of influence to unify creator operations worldwide
UK: Publicis Groupe has tapped Rahul Titus to lead its influencer capability globally, tightening its grip on the fast-maturing creator economy.
Titus, one of the industry’s early architects, joins from Ogilvy, where he built what was billed as the world’s largest and most awarded influencer marketing operation. In his new role, based in London, he will align Publicis Groupe’s influencer agencies under a single global proposition, tasked with delivering consistent solutions that drive growth across its connected media ecosystem.
The move signals Publicis’ intent to professionalise and scale influencer marketing beyond fragmented campaigns and regional silos. Titus will shape the influencer narrative across the Groupe, integrating talent, data and commerce as brands demand sharper returns from creator partnerships.
At Ogilvy, Titus led specialist teams spanning more than 40 markets and over 650 influencer experts. The agency claimed seven consecutive years, from 2019 to 2025, as the most awarded influencer marketing network globally. His teams secured the Grand Prix for Social & Creator at Cannes Lions for three successive years and clinched the Titanium in 2025 for Vaseline Verified.
Titus also steered WPP Onefluence for L’Oréal and served as global influence lead for WPP Open X, overseeing influencer strategy for more than 200 brands across 195 countries for The Coca-Cola Company. Earlier roles included managing partner and head of influence for the UK and EMEA at Ogilvy, as well as senior positions at MediaCom, Dentsu Aegis Network and YMU.
A founding board member of the Influencer Marketing Trade Body, Titus has long argued that the creator economy must move from hype to discipline. Publicis appears to agree.
As influencer budgets swell and scrutiny sharpens, the brief is clear: scale fast, integrate smarter and prove the returns. The creator economy has grown up. Now it must deliver.
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
