Brands
Human bags branding and creative mandate for jumbo pops
Mumbai: Launched by creative duo Chirag Raheja and Imran Khan, the integrated agency ‘Human’ has been onboarded by an Africa-based FMCG brand.
Part of Parrogate Ginneries’ FMCG range, Jumbo Pops is a lollipop and candy brand operating in Zambia, Tanzania, and other African countries. While lollipops generally fall under the broad spectrum of ‘junk food’, they make for an affordable source of sugar and energy among children – something that people in these economies greatly benefit from.
Commenting on the partnership, Jagdish Kandpal of Parrogate Ginneries said “It’s refreshing to collaborate with Human on our emerging brand. Their creative and branding efforts are already creating a strong foundation for us, capturing the essence of our brand and building anticipation among potential customers.”
“Partnering with Human was a stroke of genius for our budding brand. Their fresh and innovative approach has already begun to generate buzz and anticipation in the market. Their dedication to understanding our vision and translating it into impactful campaigns is truly remarkable.” added Parrogate Ginneries business head Venkat Muralidadi.
The agency’s mandate includes working on the branding and packaging of the different lollipop flavours and variants, as well as creating retail communication for the brand.
Human co-founder and director Chirag Raheja said “The FMCG category has always been special for me, but this time, it’s a much bigger game we’re playing. In addition to boosting happiness levels among kids, we’re on a mission to help them stay on their feet all day, without putting a dent in their parents’ pockets. I’m delighted that Human is their partner of choice for this project, and I look forward to creating some stellar work for them.”
Adding to this sentiment, Human co-founder and director Imran Khan said “More than just good-looking work, this is our chance to create work that makes a real difference to people in African countries. That’s exactly what we want Human to stand for, and I’m grateful for the trust placed in us by the brand.”
Brands
Google nears Nvidia in race for world’s most valuable company
Market cap gap narrows as Google hits $4.65 trillion, Nvidia at $4.86 trillion.
MUMBAI: In the AI gold rush, even the giants are sprinting and Google is suddenly gaining ground. Google is rapidly closing in on Nvidia in the race to become the world’s most valuable publicly listed company, with the gap between the two narrowing sharply amid diverging stock momentum. The tech giant’s market capitalisation has surged to around $4.65 trillion, following a more than 140 per cent rise in its share price over the past year.
That rally has added over $2.6 trillion in value in just 12 months, including nearly $900 billion since January alone. Its stock recently hovered at $381.80, slipping marginally by 0.04 per cent, but still reflecting strong upward momentum.
Nvidia, meanwhile, continues to hold the top spot with a valuation of approximately $4.86 trillion. The chipmaker crossed the $5 trillion milestone in October last year and peaked at $5.27 trillion on 27 April. However, its shares have largely plateaued over the past six months, rising just 0.2 per cent recently to $199.99.
The contrast in trajectories is striking. While Nvidia has seen relatively flat movement, Google has gained over 36 per cent in the same six-month period. Barron’s estimates suggest that if current trends hold, the valuation gap could shrink to as little as $190 million by the time Nvidia reports its first-quarter earnings on 20 May.
Daily momentum paints a similar picture. Nvidia recorded average daily gains of about 0.66 per cent last month, compared to Google’s stronger 1.42 per cent, an edge that could prove decisive in the short term.
Driving Google’s resurgence is its aggressive push into artificial intelligence across its ecosystem, from search and YouTube to cloud computing. The company has already invested $144 billion in capital expenditure over the past two years and plans to deploy a further $490 billion over the next two.
Its cloud division is also gathering pace. Google Cloud reported an order backlog of nearly $220 billion in the latest quarter, with total backlog touching a record $462 billion, around half of which is expected to be realised within two years. The company’s entry into chip sales is also beginning to factor into its growth narrative.
The last time Google briefly topped the S&P 500 by market value was in February 2016, when it edged past Apple for just two days. This time, the stakes and the numbers are far higher.
At the heart of the contest lies a single force: artificial intelligence. As both companies pour billions into infrastructure, chips and platforms, the leaderboard is no longer just about size, it is about who can scale the future faster.
