Brands
Eneet Chadha joins Apex Group as senior vice president
Former Citco and BNY executive to lead strategic fund servicing push
PUNE: Apex Group Limited has appointed Eneet Chadha as senior vice president, strengthening its senior leadership ranks as it sharpens its focus on alternative investments and hedge fund servicing.
In his new role, Chadha will lead strategic fund administration and hedge fund servicing within the group’s global alternatives platform. His remit includes driving operational excellence, deepening client relationships and improving service delivery across complex financial portfolios.
Before joining Apex Group, Chadha served as vice president – hedge fund at The Citco Group Limited. He previously spent more than 12 years at BNY, where he worked as lead manager – fund accounting and reconciliation. He began his career at State Street as a team leader.
The appointment reflects Apex Group’s continued investment in senior talent as competition intensifies across global fund administration, particularly in alternatives where scale, precision and client trust are increasingly decisive.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
