MAM
Cheil India launches new campaign ‘EVing is Living’
Mumbai: MG Motor India along with Cheil India, has launched an exciting new campaign “EVing is Living” to redefine an era of conscious living by switching to EVs.
The campaign focuses on the myths about EVs, reassuring those who are indecisive about transitioning to EVs, while also alleviating any uncertainties they may hold regarding EV cars. The campaign addresses the concerns about range anxiety and performance to reservations about charging infrastructure associated with upgrading to an EV. It is a comprehensive 360-degree campaign created by Cheil India, comprising a series with a set of seven films that are set to roll out across diverse platforms encompassing television, and digital platforms.
Talking about the campaign, MG Motor India head of marketing Udit Malhotra said, “This campaign demonstrates MG’s dedication to offer peace of mind to customers through India’s beloved EV ZSEV. It promotes EV awareness, debunking myths, and embraces the ‘EVing is Living’ movement. This campaign celebrates the EV-driven future marked by sustainability, convenience, and enhanced experiences. It showcases EVs’ seamless integration into our lives, shaping a sustainable and enriching lifestyle, blending eco-consciousness, technology, and luxury.”
Cheil India national creative director Amit Nandwani said, “We wanted to create a campaign wherein each film addresses a different barrier to the adoption of EVs in India. So, we came up with a series of fun, light-hearted stories with MG ZS EV at the heart of it. The films are simple, endearingly relatable and visually refreshing. We hope the campaign will connect strongly with the viewers and bring about the desired change in their mindset.”
Cheil India CGO Neeraj Bassi said, “Through this series of films, we are adding a new dimension to EV communication. EV films are often viewed through the lens of environment but there are so many other reasons that advocate the switch to EV. In this series, we have highlighted the real, everyday benefits to the consumers once they choose to go ahead with their EV purchase.”
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33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
