Brands
Amruta Fadnavis exits Axis Bank as senior vice president after 23 years
Fadnavis marks end of long tenure spanning multiple banking verticals
MUMBAI: Amruta Fadnavis has stepped down from her role as senior vice president at Axis Bank, concluding a 23-year career at the private sector lender.
In a post on X, Fadnavis reflected on her journey from management trainee to senior leadership, describing her tenure as one shaped by learning, loyalty and long-standing professional relationships. She said she had worked across a wide range of functions, including branch operations, corporate banking, treasury and customer relations.
Calling Axis Bank her “family, teacher and second home”, she thanked colleagues and leaders who supported her growth over more than two decades. She made special mention of managing director and chief executive officer Amitabh Chaudhry, expressing gratitude for his leadership and guidance.
“As this beautiful chapter closes, I carry lifelong lessons and friendships,” she wrote, signing off with a note of thanks to the institution.
Fadnavis also shared photographs from her final day at the bank, including images from the Axis Bank office premises, marking a personal close to a long professional chapter.
Over her 23-year tenure, she held roles spanning frontline banking and strategic functions, gaining exposure to branch banking, corporate relationships, treasury operations and client engagement: a breadth of experience that has become increasingly rare in India’s fast-churning private banking sector.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
