iWorld
Anisha Mehta joins JioStar as senior director, ecosystem partnerships
Former Pocket FM and Amazon executive to drive partnership-led growth
MUMBAI: JioStar has appointed Anisha Mehta as senior director, ecosystem partnerships, strengthening its leadership bench as it sharpens its focus on alliance-led growth.
In her new role, Mehta will be responsible for building strategic partnerships, deepening content ecosystems and driving collaboration-led initiatives across JioStar’s platforms.
She joins from Pocket FM, where she led global partnerships, overseeing content acquisition and optimising the digital supply chain across international markets. Before that, Mehta managed digital supply chain operations for subscription video-on-demand and miniTV at Prime Video and Amazon MGM Studios.
Earlier in her career, she served as partnerships and monetisation lead at Xiaomi Technology, playing a key role in launching the company’s television business in India. She has also held leadership roles at HolidayIQ, Deccan Herald and Bennett Coleman & Co Limited.
The appointment underscores JioStar’s intent to strengthen its partner ecosystem at a time when content distribution, device integration and platform collaboration are becoming central to scale and differentiation in India’s crowded digital media market.
