MAM
Niyo’s #SawaalHiNahi campaign targets student travel-banking market
Mumbai: Niyo, India’s leading banking fintech has unveiled its latest ad campaign, #SawaalHiNahi, marking a significant leap in the realm of “travel banking” by accentuating the pivotal role of the Niyo Global Card for students venturing into international educational pursuits. The campaign boldly seeks to redefine the convenience of having an international travel card like the Niyo Global card with benefits like zero forex charges and airport lounge access. Students planning to study abroad can save up to Rs 1.5L while making heavy international expenses like paying for exams, visas, accommodation, flights etc. using this card.
This brand film extends from Niyo Global’s larger campaign targeted at travellers, which was prominently showcased on Hotstar and Star Sports during the Wimbledon 2023 event. This will also be showcased in the semi-finals and finals of the ongoing US Open on Sony LIV.
This campaign’s centrepiece is a compelling video narrative that follows two ambitious students on their educational journey abroad. In the video, the students share an insightful dialogue, emphasising the fact that international education is not solely about the destination; it is equally about the seamlessness of financial support provided by financial products like the Niyo Global Card throughout their academic pursuits.
The Niyo Global Card offers convenience to both students living abroad and their parents living in India. It gives you instantaneous access to funds, zero forex markup on all international spending, and simplified cross-border transactions. The Niyo Global Card transforms the financial landscape for students, freeing them to dedicate their full attention to their scholarly endeavours and spend their money smartly. This card gives them benefits like zero TCS on spending up to INR 7L and helps them improve their credit score too. The Niyo Global Card which comes in both debit and credit card options, is functional in over 150 countries across points of sale, e-commerce platforms, and ATMs, and eliminates financial impediments that could otherwise hinder academic growth. This card also gives free airport lounge access to customers ensuring that at every point, their luxury and convenience are prioritised.
Niyo, co-founder & CEO Vinay Bagri said, “Niyo Global has always been a student’ and their parents’ favourite financial product when they prepare to pursue international education. Studying abroad is an expensive affair, saving on forex charges on each expense alleviates the burden. Thousands of students use the Niyo Global card and save over lacs of rupees by skipping forex charges with this card. With this ad film, we’re reinstating the proposition of the product to bring this convenience to every student pursuing international education.”
The #SawaalHiNahi campaign video encapsulates Niyo Global’s unwavering commitment to providing students with a dependable financial ally as they embark on their global educational journey. By unveiling the transformative potential of the Niyo Global Card, Niyo envisions a future where the pursuit of education abroad becomes a tangible and attainable aspiration.
In addition to covering academic expenses, the Niyo Global Card offers a versatile solution to students as a premium urban card for paying application, admission and visa fees, and managing daily expenditures, both domestically and internationally. It empowers card users (students) to seamlessly manage payments for meals, shopping, travel, and various other everyday necessities. Furthermore, these transactions come with the added advantage of earning rewards, enhancing the overall financial experience for card users.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
