Brands
Pizza Hut serves Crafted Flatzz in new cricketer-led campaign
NEW DELHI: Pizza Hut has launched Crafted Flatzz, a new pizza format backed by a campaign film featuring Indian cricketers Shivam Dube, Varun Chakravarthy and Harshit Rana.
Moving away from the traditional round base, Crafted Flatzz comes in an oval shape with a thin, crisp and lighter crust, designed to be generously topped and easy to share. Pizza Hut positions the product as an “all-rounder”, combining bold flavours with a less heavy eating experience.
The campaign leans into India’s cricket obsession, using locker-room banter and on-field camaraderie to frame the product launch. In the film, the cricketers describe the pizza as “bolder than team selections” and its crust as “lighter than the competition”, drawing parallels between the game and Pizza Hut’s latest innovation.
Pizza Hut Indian subcontinent chief marketing officer Manish Guptaa, said the launch reflects changing consumer preferences for new formats and flavour-forward products. He added that the campaign is timed to coincide with the ongoing ICC T20 World Cup and the upcoming Indian Premier League season, when food-led social occasions peak.
Crafted Flatzz is available in seven variants, including Fiery Schezwan Veggie, Paneer Makhni Masala, Keema Masala and Tandoori Chicken. The range is priced from Rs 299 and is available across dine-in, takeaway and delivery channels, with an introductory offer of two Crafted Flatzz for Rs 499.
Pizza Hut is operated by Yum! Brands in India and continues to expand its menu portfolio through format-led innovation.
Brands
Rajiv Bajaj quits Bajaj Finance board ahead of July AGM
The managing director of Bajaj Auto will step down as a non-executive director of the private lender, ending a long association with the company
Rajiv Bajaj is clearing his desk at Bajaj Finance. The managing director of Bajaj Auto has told the private lender that he will not seek re-election at its annual general meeting scheduled for July 30, 2026, bringing to a close a board tenure that spanned one of the most eventful chapters in Indian consumer finance.
According to a regulatory filing, Bajaj will cease to be a non-executive director of the company upon completion of the AGM. The board of directors, taking note of his departure at its meeting on Wednesday, placed on record its appreciation for his long association and contribution to the company.
The exit is notable. Bajaj is not merely a board name at Bajaj Finance. He has been part of the broader Bajaj group for over three decades, cutting his teeth across manufacturing, supply chain, research and development, engineering and marketing before rising to lead Bajaj Auto. He also holds directorships across several Bajaj group companies, including Bajaj Holdings and Investment Ltd, Bajaj Auto Credit Ltd, Bajaj Auto Technology Ltd, Bajaj Sevashram Pvt Ltd, Kamalnayan Investment and Trading Pvt Ltd and Rupa Equities Pvt Ltd, among others.
Bajaj holds a degree in mechanical engineering from the University of Pune and a master’s degree in manufacturing systems engineering from the University of Warwick, and has been credited with steering Bajaj Auto’s global operations through years of aggressive expansion.
His departure from the Bajaj Finance board narrows his formal footprint in the financial services arm of the group, even as he remains the public face of its automotive engine. Whether it signals a broader consolidation of roles within the conglomerate or simply a tidying of board responsibilities, the group has not said.
Bajaj Finance, one of India’s most closely watched non-banking financial companies, will now need to fill the chair he leaves behind. That, at least, should not take long.
