Brands
Amol Parashar joins MS Dhoni as investor in House of Biryan
IIT Delhi alumnus invests after first being a long-time consumer
MUMBAI: Actor Amol Parashar has invested in cloud kitchen brand House of Biryan, joining former India cricket captain M S Dhoni as a backer of the business.
Parashar, best known for his work in Tripling, Sardar Udham and Gram Chikitsalay, said the decision followed his long-standing familiarity with the brand rather than a conventional endorsement pitch. An IIT Delhi graduate, he positions the investment as a move towards deeper, equity-led brand associations.
The partnership was unveiled through a social media video featuring Parashar’s trademark humour. Unlike standard celebrity tie-ups, the actor has taken on an active creative role, including the launch of a limited-edition AP Menu curated by him and hosted on Swiggy and Zomato.
House of Biryan founder Mohit Goyal, said Parashar joined the company “as a partner, not a poster face”, adding that the collaboration had been organic rather than transactional. The brand views the association as strategically important as it scales its cloud kitchen footprint.
With Parashar and Dhoni on its cap table, House of Biryan is strengthening its investor profile with public figures known for long-term credibility rather than short-term visibility.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
