Brands
Charlotte Wolf Tarfa named Coca-Cola VP people & culture – India & Southwest Asia
Takes charge of people strategy across India and Southwest Asia
MUMBAI: Charlotte Wolf Tarfa has been appointed vice president, people and culture for India and Southwest Asia at The Coca-Cola Company, stepping into a role that sits at the heart of the beverage giant’s growth playbook for the region.
In her new position, Tarfa will lead the people strategy across India and Southwest Asia, aligning talent, culture and leadership development with the company’s long term ambitions. Her mandate also includes building diverse, skills based leadership pipelines to support the business as it scales.
Announcing the move, she said she was proud to take on the role and partner with teams across what she described as a dynamic region.
Tarfa brings more than a decade of global human resources and talent development experience to the post. She has spent over four years with Coca-Cola, most recently serving as vice president, global talent strategy and succession, where she worked closely with senior leadership to shape talent plans across more than 200 markets.
Before that, she held senior talent and development roles within the company’s global functions, supporting thousands of employees worldwide. Earlier in her career, she spent six years at InterContinental Hotels Group, where she led corporate learning, leadership development and HR business partnering for global teams.
With experience spanning talent strategy, organisational transformation and leadership development, Tarfa now takes on one of Coca-Cola’s most dynamic markets, where people and culture are expected to be as central to growth as the brand’s iconic red label.




