Brands
Sunny Jain promoted to director of analytics at OLX Autos
Long-time OLX analytics leader steps up to drive data-led growth
GURUGRAM: Sunny Jain has been promoted to director of analytics at OLX Autos, marking the latest step in a career built on numbers, insights, and sharp business instincts. With more than a decade of experience across analytics, finance, and consulting, Jain now takes charge of shaping data-driven strategies and strengthening the company’s analytical backbone.
He has been part of OLX for over seven years, steadily climbing the ranks. Jain joined the company in 2018 as head of analytics, moved up to associate director for BI and analytics in 2020, and now assumes the top analytics role at OLX Autos. In his new position, he will focus on refining decision-making frameworks, building stronger analytical capabilities, and supporting growth initiatives across the business.
Before OLX, Jain held leadership roles at NIIT, Yepme, and Transweb Global, where he worked on everything from marketing analytics and pricing algorithms to machine learning models and digital funnel optimisation. Earlier in his career, he spent time at Capital One and Irevna, gaining exposure to financial analytics, risk management, and portfolio modelling.
He began his professional journey as a derivatives trader at Futures First and later moved into consulting at Technopak Advisors, working on market strategy and financial modelling projects.
An alumnus of the Indian Institute of Technology, Delhi, Jain holds a B.Tech in Textile Engineering. He also completed the CFA programme, adding a strong finance foundation to his technical skill set.
With this promotion, OLX Autos is placing its bets on experience and analytics firepower to drive smarter decisions and faster growth.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
