iWorld
Prime Video unveils content slate for 2026
London showcase spotlights anime, Korean dramas and Indian films as global demand for local stories surges
WASHINGTON: Prime Video has fired an early starting gun on its 2026 ambitions, unveiling a punchy line-up of Asian originals spanning Japanese anime, Korean dramas and Indian films at its first Prime Video Presents: International Originals showcase in London.
Led by Gaurav Gandhi, vice president, APAC and ANZ, Prime Video, the preview offered a curated glimpse of upcoming titles from Japan, Korea and India, with a fuller regional slate due in the coming months. The message was clear: Asian stories are no longer niche, they are global drivers of streaming growth.
The inaugural event, introduced by Kelly Day, vice president of Prime Video and Amazon MGM Studios International, and hosted by Nicole Clemens, vice president of international originals, doubled as a statement of intent from Prime Video and Amazon MGM Studios to back locally rooted stories with worldwide appeal. Guest appearances included Stanley Tucci, Nicole Wallace, Park Min-young, Wi Hajun, Dolores Fonzi, Alia Bhatt and author Mercedes Ron.
Prime Video said stories from Japan, Korea and India now rank among its most-watched non-English content, reflecting a rising appetite for culturally grounded narratives that travel well beyond home markets. The new slate blends established franchises, fresh voices and long-term partnerships with regional creators and studios.
Anime push
With anime booming globally, Prime Video positioned itself as a serious destination for the genre. Three marquee titles headlined its 2026 anime offering.
Fist of the North Star: Hokuto No Ken returns as a definitive reboot from TMS Entertainment, mixing CG and hand-drawn animation to mark the manga’s 40th anniversary. Set in a post-apocalyptic 199X, it follows Kenshiro, heir to Hokuto Shinken, as he battles brutal warlords while pursuing rival Shin and lost fiancée Yuria.
The Ghost in the Shell, the seminal cyberpunk saga born from Shirow Masamune’s 1989 manga, will stream exclusively worldwide on Prime Video, except Russia and China, with an early exclusive window in Japan. The franchise, which has sold over 4.2 million copies across 24 territories and influenced global sci-fi culture, returns in July 2026 with a new anime by Science SARU, the studio behind Inu-oh, The Colors Within and DAN DA DAN.
From Old Country Bumpkin to Master Swordsman Season 2 continues Beryl Gardenant’s journey from rural dojo instructor to royal mentor, following a first season that broke into Prime Video’s Top 10 in more than 45 countries.
Korean wave
Korean content remains a heavy hitter for engagement. Hits such as Marry My Husband and No Gain No Love have already cracked Prime Video’s global Top 10 on out-of-country viewership.
New titles deepen that bet, with collaborations involving CJ ENM, SLL, Coupang Play and others.
Absolute Value of Romance follows student Yeo Eui-ju, a secret web novelist whose life is upended by four charismatic teachers. It stars Kim Hyang Gi and K-pop idols, and is produced by Coupang Play, Mediacorp, Good Wave Inc and Borderless Film.
Human x Gumiho, starring Jun Ji Hyun and Ji Chang Wook, spins a supernatural romance between a 2,000-year-old gumiho and the one man immune to her charms. It comes from HighZium Studio and Contents Planner.
Siren’s Kiss, starring Park Min-young and Wi Hajun, tracks investigator Cha Woo-seok probing a murder linked to auctioneer Han Seol-ah and her mysteriously deceased fiancés. Produced by Studio Dragon and CAPE EnA.
See You at Work Tomorrow! pairs burned-out employee Cha Ji-yoon with boss Kang Si-woo in a workplace romance. Produced by Studio Dragon and Kross Pictures.
Love in Disguise casts Yim Siwan in a genre-blending tale where a former special forces officer goes undercover to protect an heir from a murder plot. Produced by CJ ENM Studios and PITAPAT Studio.
The Sacred Jewel, set in 1258 during Mongol invasions, follows elite warriors seeking a divine relic. Produced by SLL and Celltrion Entertainment.
Indian spotlight
India got a focused preview with Don’t Be Shy, a young-adult, female-forward coming-of-age drama written and directed by Sreeti Mukerji and produced by Alia Bhatt and Shaheen Bhatt under Eternal Sunshine Productions. A conversation between Alia Bhatt and Nikhil Madhok, head of originals, Prime Video India, explored filmmaking for young audiences and the value of female-led narratives. A broader Indian slate will be unveiled in March at Prime Video Presents India.
Gaurav Gandhi said, “We are delighted to offer this early preview of compelling titles from our anime, Korean and Indian slate. This is just a taste of what’s in store for our customers in 2026. Content from Japan, Korea and India is emerging as a powerful cultural force in global entertainment, driven by emotionally authentic stories that resonate far beyond their home markets. Building on strong viewer momentum and deep partnerships with creators across these regions, our 2026 lineup underscores our long-term commitment to championing Asian storytelling on the global stage.”
Prime Video closed by reiterating its role as a one-stop entertainment hub, combining Amazon MGM Studios series and films, global and local originals, exclusives such as 9 Perfect Strangers and Those About To Die, add-on channel subscriptions in select markets, and rental and purchase options via the Prime Video Store, alongside ad-supported programming.
As streaming turns borderless, Prime Video’s wager is simple and bold: the more local the story, the bigger the world it can conquer.
iWorld
JioHotstar and OpenAI partner to bring ChatGPT-powered personalised content to 500m Indian viewers
Fireside chat at AI Impact Summit 2026 highlights AI-driven content discovery and personalised storytelling
DELHI: At the AI Impact Summit 2026, a defining conversation unfolded between Uday Shankar, vice-chairman, JioStar, and Sam Altman, ceo and co-founder, OpenAI, spotlighting how AI is transforming creation, distribution and consumption of content.
The discussion coincided with Jiostar’s landmark announcement: a partnership between JioHotstar and OpenAI that will embed ChatGPT-powered conversational search and discovery into the platform. The move aims to deliver seamless, multilingual, deeply personalised experiences for India’s 500 million-plus viewers, fundamentally redefining how content is discovered and consumed.
“There’s a lot of noise about content overload. We see a different reality. In a country as diverse as India, there isn’t enough content that truly reflects its cultural and regional nuance. That’s the opportunity,” said Shankar. “Across content, commerce and consumer experience, this partnership lets us rethink the ecosystem. Technology now allows storytelling to move from static and broad to dynamic and deeply personalised, aligned to the unique tastes of every consumer. The future isn’t more content. It’s more relevant content.”
Altman added perspective on India’s AI momentum: “What feels different here is the energy. There is a clear sense of going all in on AI, not just as individual companies, but as a country. Safety has to be taken seriously. Ensuring that benefits are widely distributed has to be taken seriously. But above all, the focus is on creating real value for companies and for people through the services we build. That is the balance driving this moment.”
The partnership signals a shared commitment to responsibly scale AI-powered experiences that deliver tangible business value while making a meaningful impact on consumers. By combining India-specific content nuance with OpenAI’s generative intelligence, Jiostar is betting on a future where discovery, engagement and relevance replace sheer volume—setting the stage for a new era in personalised entertainment.
