iWorld
Prime Video unveils content slate for 2026
London showcase spotlights anime, Korean dramas and Indian films as global demand for local stories surges
WASHINGTON: Prime Video has fired an early starting gun on its 2026 ambitions, unveiling a punchy line-up of Asian originals spanning Japanese anime, Korean dramas and Indian films at its first Prime Video Presents: International Originals showcase in London.
Led by Gaurav Gandhi, vice president, APAC and ANZ, Prime Video, the preview offered a curated glimpse of upcoming titles from Japan, Korea and India, with a fuller regional slate due in the coming months. The message was clear: Asian stories are no longer niche, they are global drivers of streaming growth.
The inaugural event, introduced by Kelly Day, vice president of Prime Video and Amazon MGM Studios International, and hosted by Nicole Clemens, vice president of international originals, doubled as a statement of intent from Prime Video and Amazon MGM Studios to back locally rooted stories with worldwide appeal. Guest appearances included Stanley Tucci, Nicole Wallace, Park Min-young, Wi Hajun, Dolores Fonzi, Alia Bhatt and author Mercedes Ron.
Prime Video said stories from Japan, Korea and India now rank among its most-watched non-English content, reflecting a rising appetite for culturally grounded narratives that travel well beyond home markets. The new slate blends established franchises, fresh voices and long-term partnerships with regional creators and studios.
Anime push
With anime booming globally, Prime Video positioned itself as a serious destination for the genre. Three marquee titles headlined its 2026 anime offering.
Fist of the North Star: Hokuto No Ken returns as a definitive reboot from TMS Entertainment, mixing CG and hand-drawn animation to mark the manga’s 40th anniversary. Set in a post-apocalyptic 199X, it follows Kenshiro, heir to Hokuto Shinken, as he battles brutal warlords while pursuing rival Shin and lost fiancée Yuria.
The Ghost in the Shell, the seminal cyberpunk saga born from Shirow Masamune’s 1989 manga, will stream exclusively worldwide on Prime Video, except Russia and China, with an early exclusive window in Japan. The franchise, which has sold over 4.2 million copies across 24 territories and influenced global sci-fi culture, returns in July 2026 with a new anime by Science SARU, the studio behind Inu-oh, The Colors Within and DAN DA DAN.
From Old Country Bumpkin to Master Swordsman Season 2 continues Beryl Gardenant’s journey from rural dojo instructor to royal mentor, following a first season that broke into Prime Video’s Top 10 in more than 45 countries.
Korean wave
Korean content remains a heavy hitter for engagement. Hits such as Marry My Husband and No Gain No Love have already cracked Prime Video’s global Top 10 on out-of-country viewership.
New titles deepen that bet, with collaborations involving CJ ENM, SLL, Coupang Play and others.
Absolute Value of Romance follows student Yeo Eui-ju, a secret web novelist whose life is upended by four charismatic teachers. It stars Kim Hyang Gi and K-pop idols, and is produced by Coupang Play, Mediacorp, Good Wave Inc and Borderless Film.
Human x Gumiho, starring Jun Ji Hyun and Ji Chang Wook, spins a supernatural romance between a 2,000-year-old gumiho and the one man immune to her charms. It comes from HighZium Studio and Contents Planner.
Siren’s Kiss, starring Park Min-young and Wi Hajun, tracks investigator Cha Woo-seok probing a murder linked to auctioneer Han Seol-ah and her mysteriously deceased fiancés. Produced by Studio Dragon and CAPE EnA.
See You at Work Tomorrow! pairs burned-out employee Cha Ji-yoon with boss Kang Si-woo in a workplace romance. Produced by Studio Dragon and Kross Pictures.
Love in Disguise casts Yim Siwan in a genre-blending tale where a former special forces officer goes undercover to protect an heir from a murder plot. Produced by CJ ENM Studios and PITAPAT Studio.
The Sacred Jewel, set in 1258 during Mongol invasions, follows elite warriors seeking a divine relic. Produced by SLL and Celltrion Entertainment.
Indian spotlight
India got a focused preview with Don’t Be Shy, a young-adult, female-forward coming-of-age drama written and directed by Sreeti Mukerji and produced by Alia Bhatt and Shaheen Bhatt under Eternal Sunshine Productions. A conversation between Alia Bhatt and Nikhil Madhok, head of originals, Prime Video India, explored filmmaking for young audiences and the value of female-led narratives. A broader Indian slate will be unveiled in March at Prime Video Presents India.
Gaurav Gandhi said, “We are delighted to offer this early preview of compelling titles from our anime, Korean and Indian slate. This is just a taste of what’s in store for our customers in 2026. Content from Japan, Korea and India is emerging as a powerful cultural force in global entertainment, driven by emotionally authentic stories that resonate far beyond their home markets. Building on strong viewer momentum and deep partnerships with creators across these regions, our 2026 lineup underscores our long-term commitment to championing Asian storytelling on the global stage.”
Prime Video closed by reiterating its role as a one-stop entertainment hub, combining Amazon MGM Studios series and films, global and local originals, exclusives such as 9 Perfect Strangers and Those About To Die, add-on channel subscriptions in select markets, and rental and purchase options via the Prime Video Store, alongside ad-supported programming.
As streaming turns borderless, Prime Video’s wager is simple and bold: the more local the story, the bigger the world it can conquer.
iWorld
Telcos push for unified rules as spam shifts to OTT platforms
Over 80 per cent fraud moves online, operators seek common framework.
MUMBAI: The spam may have left your phone network but it hasn’t left you alone. India’s telecom operators are once again dialling up the pressure for a unified regulatory framework, warning that fraud is rapidly migrating to internet-based platforms where oversight remains far looser. According to industry communication, a leading operator has written to multiple arms of the government including the Department of Telecommunications, the Ministry of Electronics and Information Technology and the Ministry of Finance arguing that tighter controls on traditional telecom networks are inadvertently pushing bad actors towards over-the-top (OTT) communication platforms.
The concern is not new, but the framing has sharpened. What was once an industry grievance is now being positioned as a consumer protection issue. Operators say that tackling spam in silos no longer works, as fraudsters seamlessly shift across platforms, exploiting regulatory gaps. The result: a moving target that traditional safeguards struggle to contain.
Executives point to a clear shift in fraud patterns. OTT platforms are increasingly being used for phishing links, impersonation scams and bulk unsolicited messaging, with industry estimates suggesting that over 80 per cent of spam activity has now migrated online. In this environment, the lines between telecom networks, messaging apps and financial fraud are blurring fast.
At the heart of the industry’s demand is a call for a technology-neutral regulatory framework, one that applies consistently across telecom and internet-based communication services. Operators argue that the absence of uniform safeguards, such as sender verification systems, robust spam filters and clearly defined accountability mechanisms, has created enforcement blind spots that fraudsters are quick to exploit.
The proposal is straightforward but far-reaching. Telcos are pushing for baseline anti-fraud measures across all communication platforms, alongside faster response systems and deeper coordination between ministries. Given the interconnected nature of telecom networks, digital platforms and financial systems, they argue that fragmented oversight only weakens the overall defence.
The broader issue is regulatory arbitrage, the ability of bad actors to hop between platforms based on which is least regulated at any given time. Without harmonised rules, operators say, efforts to curb fraud risk becoming a game of whack-a-mole.
As digital communication continues to expand, the debate is shifting from who regulates what to how consistently it is regulated. For now, telecom operators are making their case clear: in a world where spam travels freely, regulation cannot afford to stay fragmented.
