MUMBAI: In a state famed for poetry and politics, business took centre stage. And this time, the applause was for balance sheets as much as ballads. Organised by TV9 Bangla, Brands of Bengal Season IV unfolded as an immersive awards showcase recognising some of the region’s most promising and impactful enterprises. Spanning sectors from real estate and education to pharmaceuticals, healthcare, hospitality and technology, the initiative cast a spotlight on organisations shaping what many still fondly call the City of Joy.

The celebration will reach viewers in four televised episodes, with the first two airing on 14 and 15 February, followed by the remaining two on 21 and 22 February, each between 11.30 am and 12 pm.

Beyond trophies and titles, the core idea was sharper: ignite entrepreneurship in a state often perceived as cautious about risk. Brands of Bengal aims to nudge the next generation towards business by chronicling journeys marked by hardship, resilience and reinvention. The narrative is less about overnight success and more about grit, determination and long term commitment that define Bengal’s evolving economic story.

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TV9 Network chief operating officer for national and International K Vikram described the initiative as both recognition and reminder. He noted that undivided Bengal was once the industrial hub of British India, before socio economic shifts altered its trajectory. Today, he said, the state’s institutions are demonstrating resilience, creativity and global ambition, and the awards seek to honour organisations that combine commercial success with meaningful social contribution.

The winners list reads like a cross section of Bengal’s entrepreneurial spectrum. From Utpalaa The Condoville by Ambuja Neotia for excellence in landmark residential projects, to IEM UEM Group for excellence in education and placement. Suraksha Diagnostic Limited was recognised for excellence in genomic diagnostics in Eastern India, while Taste N Bite earned acclaim for customer delight in the cake shop chain category.

Healthcare and education featured prominently, with honours for Santiniketan Medical College and Hospital for transforming rural healthcare, ASMII Save The Sight Foundation for advanced eye care, Vivekananda Hospital for trauma and critical care, and International Institute of Nursing and Research for nursing education. Institutions such as Adamas University, JDS Public School and Elitte College of Engineering were recognised for academic excellence.

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The awards also acknowledged innovation in technology and services. Adamas Tech Consulting Private Limited was named among the most promising technology brands nationally and internationally, Techwala K3 Solutions Pvt Ltd was recognised for digital brand building strategy, while Samata Co operative Development Bank Ltd was honoured for co operative banking services empowered by digital innovation.

TV9 Bangla Brands of Bengal recognises the following brands under multiple categories as listed below:

From Bhooter Raja Dilo Bor and Mitra Cafe celebrating Bengali culinary heritage, to Banabithi Resort in eco hospitality, Maharaja Caterer in catering services and Swarnabha Industries in plastic product manufacturing, the spectrum reflected Bengal’s diverse enterprise fabric. Organisations such as M L Support, Bharati Diagnostic Centre, Purusottam Homeo Bikash Laboratory and PICE Educare Private Limited also featured among the honourees.

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The evening concluded with a high energy gala night that blended business with Bengal’s cinematic flair. Tollywood actors Abir Chatterjee and Monami Ghosh were in attendance, while the finale saw the presence of leading names including Padma Shri awardee Prosenjit Chatterjee, Rituparna Sengupta, Jishu Sengupta and filmmaker Srijit Mukherjee.

If literature once defined Bengal’s identity and cinema shaped its imagination, Brands of Bengal suggests enterprise is scripting its next chapter. And this time, the spotlight is firmly on those building it.

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