Brands
Parag Milk Foods’ Go Cheese Joins ‘India’s Got Talent as a sponsor
Mumbai: Parag Milk Foods, the leading dairy company, is thrilled to announce that its renowned brand, Go Cheese, is now an official sponsor of the highly acclaimed talent reality show “India’s Got Talent”, which airs on Sony Entertainment Television. This strategic collaboration underlines Go Cheese’s commitment to engaging with diverse audiences, promoting creativity, and fostering a platform for exceptional talent.
“India’s Got Talent” has garnered widespread acclaim for its modern and vibrant approach to identifying unique talent, from across the length and breadth of the country. This aligns seamlessly with Go Cheese’s brand ethos as a fun and innovative dairy product that brings innovation to the table, much like the show does in the realm of talent discovery.
Parag Milk Foods Ltd. head of marketing Tushar Nerkar commented, “We are delighted to associate Go Cheese with ‘India’s Got Talent.’ This collaboration reflects our commitment to celebrating uniqueness and creativity, values that are intrinsic to both our brand and the show. We look forward to an exciting journey ahead as we support and encourage exceptional talent together. This strategic alliance resonates with the brand’s broader narrative and mission to connect with consumers at an emotional level. with the positive emotions evoked by the show, Go Cheese is poised to establish a deeper and more meaningful connection with its audience.”
This sponsorship signifies a notable advancement in Go Cheese’s content-focused impact marketing strategy. With the intent to enhance visibility and awareness, especially in tier one and two towns, this collaboration will strengthen the brand’s engagement with its intended audience while seamlessly aligning with its overarching goals.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
