Brands
Pilgrim launches India’s first vitamin C serum sunscreen
SPF 50 PA++++ sunscreen combines UV protection with brightening actives
MUMBAI: Pilgrim has launched what it claims is India’s first vitamin C serum sunscreen, signalling a growing shift towards multifunctional skincare products among Indian consumers. The new 5 per cent vitamin C complex brightening serum sunscreen comes with SPF 50 plus PA plus plus plus plus protection and is designed for everyday use.
The formulation uses new-generation UV filters including uvinul T 150, uvinul A plus and tinosorb S, along with the brand’s proprietary UVshield X technology. Together, they offer broad-spectrum protection against UVA, UVB and blue light, addressing both outdoor sun exposure and prolonged screen time.
Unlike traditional sunscreens, the product is photostable and does not oxidise or darken on the skin, ensuring consistent protection during extended sun exposure. The brand said the sunscreen helps prevent tanning, pigmentation, sun damage and premature ageing.
Positioned as a hybrid between skincare and sun care, the sunscreen is enriched with a 5 per cent vitamin C complex, niacinamide and glutathione. These activities are aimed at improving brightness, evening skin tone and enhancing radiance over time, catering to consumers seeking streamlined routines without compromising on results.
The sunscreen features a lightweight, serum-like texture that absorbs quickly, leaves no white cast and feels non-greasy, making it suitable for daily wear across skin tones and under makeup. The formulation aligns with Pilgrim’s clean beauty positioning and is suitable for all skin types, including sensitive skin.
With this launch, Pilgrim continues its focus on innovation-led product development, blending global skincare technology with local consumer insights as it expands its presence in India and overseas markets.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
