Brands
ixigo rolls out pan-India airport cab service
Platform targets first- and last-mile airport travel across 100 plus cities
GURUGRAM: ixigo has launched a pan-India airport cab booking service, stepping into the crowded last-mile mobility market as it looks to deepen engagement beyond flight and rail bookings.
Branded Airport Cabs, the service allows users to pre-book rides to and from major airports via the ixigo app and website, with an emphasis on on-time pickups and zero last-minute cancellations. Bookings can be scheduled up to 90 days in advance across more than 100 cities.
The platform is offering introductory discounts, including 50 per cent off up to Rs 200 for first-time cab users and 20 per cent off up to Rs 100 for repeat customers. Fares are all-inclusive, covering tolls, airport entry charges, state taxes and driver allowance, with prices dynamically linked to city, date and time.
Users can choose from multiple vehicle categories: hatchbacks, sedans, SUVs and MPVs, luxury cars, and electric or CNG options. The service includes 30 minutes of free waiting time, free cancellation up to 30 minutes before pickup, and a 24/7 SOS feature for emergencies.
ixigo group co-CEO Rajnish Kumar, said airport transfers were a natural extension of the company’s flights business, adding that the platform had partnered with cab operators nationwide to reduce friction at the start and end of journeys.
The move strengthens ixigo’s push to position itself as a full-stack travel platform, bundling transport, accommodation and mobility for India’s fast-growing base of digital-first travellers.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
