Brands
Capri Loans rolls out ‘Zaroorat mein aapke saath’ with Pankaj Tripathi
Campaign highlights MSME, gold and home loans
MUMBAI: Capri Loans has launched a new brand campaign, Zaroorat mein aapke saath, positioning itself as a dependable financial partner during moments of urgent need.
The campaign features actor Pankaj Tripathi as brand ambassador and centres on everyday situations where individuals struggle to access timely financial support, despite having strong personal networks. The brand film presents Capri Loans as a reassuring presence in such moments, reinforcing its promise of standing by customers when it matters most.
Rolled out across television and digital platforms, the campaign is aimed at strengthening brand awareness and recall across the company’s core markets, while building long-term brand equity. It aligns with Capri Loans’ broader brand promise, farz nibhaatey hain.
“Access to capital should never become a barrier to aspiration or progress,” said Capri Loans head of marketing Nishant Gehlot. “This campaign reflects real-life experiences and reinforces our role as a trusted partner in times of need.”
The campaign highlights the lender’s key offerings across MSME loans, gold loans and home loans, underlining its focus on accessibility, reliability and long-term customer relationships.
Capri Loans, the retail lending arm of Capri Global Capital Limited, is a listed non-banking financial company with assets under management of over Rs 30,000 crore as of December 31, 2025.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
