Brands
Britannia elevates Siddharth Gupta to vice president marketing
FMCG veteran rises after leading core biscuits and snacks brands
MUMBAI: Britannia Industries has elevated Siddharth Gupta to vice president marketing, marking the latest step in a career shaped by some of the country’s most recognisable FMCG brands. The move recognises his contributions across brand strategy, product innovation and marketing leadership.
Gupta has spent more than eight years at Britannia, steadily rising through the ranks. He currently serves as marketing head for biscuits, wafers and snacks, a role he took on in April 2025 after three years as general manager marketing. In that phase, he led core portfolios such as premium creams, crackers, marie and milk biscuits, categories that sit at the heart of Britannia’s shelves and sales.
Before that, he handled roles including senior category head for milk, marie and crackers, and category head for crackers and tiger, building experience across both legacy favourites and value-driven mass brands.
Prior to joining Britannia, Gupta spent nearly eleven years at Colgate-Palmolive, where he worked across sales, shopper marketing and brand management. His responsibilities ranged from handling the visible white, max fresh and sensitive toothpaste portfolios to leading innovation on products such as active salt healthy white and the painout tooth pain relief gel.
Over the years, he also managed toothbrush categories, modern trade initiatives and regional sales, giving him a ground-up understanding of the business, from shop floor to brand boardroom.
With this elevation, Gupta takes on a wider leadership brief at Britannia, as the company continues to sharpen its marketing playbook across biscuits, snacks and beyond.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
