Brands
Goboult expands Mustang range, eyes Rs 3,000 Crore by FY28
Three smartwatches, a TWS and a premium push set Goboult racing ahead
MUMBAI: Goboult, one of India’s fastest-growing wearables and audio brands, is stepping on the accelerator with its Mustang partnership, unveiling a new line of smartwatches and earbuds as it targets Rs 3,000 crore in revenue by FY27-28.
After closing FY25 at around Rs 800 crore, Goboult is shifting gears from discount-led growth to a sharper focus on premium, design-led products. Central to this strategy is the three-year-old partnership with Mustang, which now goes beyond audio into wearables, blending automotive inspiration with everyday tech.
The new Mustang collection features three smartwatches:Stallion, Racer, and Muscle, alongside the Mustang Sprint TWS earbuds. Each product channels Mustang DNA through design touches like piston-head switches, tyre-tread straps, and aero-inspired curves, giving tech lovers a taste of automotive performance on their wrists and in their ears.
Goboult co-founder Varun Gupta said, “We’re building towards a Rs 3,000 crore business by FY28, but this isn’t just about numbers. We’re the first Indian wearables brand to create a deep, design-led partnership with an iconic brand like Mustang. Every choice is made to bring confidence and character into everyday life.”
Currently, audio accounts for roughly 70 per cent of Goboult’s revenue, with wearables making up the rest. The company expects wearables to gain ground as mid-premium and premium products rise to 70 per cent of the portfolio by FY26, boosting profitability. Offline sales are set to double to 40 per cent, driven by Tier-2 and Tier-3 city demand.
Ford Global brand licensing manager Tyler Hill said, “Mustang is celebrated worldwide. This new line lets fans take the Mustang spirit beyond the car, turning iconic design cues into lifestyle products.”
With competition heating up in smartwatches, Goboult is betting on quality, design, and user experience rather than price wars. The Mustang collection alone is projected to grow from Rs 2 crore to Rs 12 crore in the near term.
Looking further down the track, Goboult plans a global expansion into the US, Europe, Southeast Asia, and East Asia by 2030, keeping a steady hand on premium positioning and sustainable growth.
Goboult Mustang collection highlights-
- Mustang Stallion: Piston-head switch and speedometer bezel for precision control. MRP Rs 14,999, launch Rs 3,999
- Mustang Racer: Tyre-tread crown and aero-inspired strap for comfort and grip. MRP Rs 12,999, launch Rs 2,999
- Mustang Muscle: Aero-curved display with alloy-wheel haptic crown. MRP Rs 9,999, launch soon
- Mustang Sprint TWS: Windshield-style earbuds with knurled controls. MRP Rs 5,999, launch Rs 1,499
The Mustang series signals Goboult’s intent to set the pace in India’s premium wearables market while making a global pit stop along the way.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
