Brands
Rishabh Pant says “Aa raha hoon” with Optimum Nutrition
Mumbai: Optimum Nutrition, a global leader in sports nutrition, is thrilled to announce its unwavering support for Indian cricket sensation Rishabh Pant through its new campaign, ‘aa raha hoon”. The campaign celebrates Pant’s extraordinary dedication and resilience, as he aims to make a stronger comeback to the sport, following the injuries that kept him on the sidelines over the past year.
But you can’t keep Pant away from the action for long. Known to be resilient and dedicated to excellence in cricket, he has channelled this very focus into his recovery, fuelled by Optimum Nutrition.
This campaign sheds light on the athlete’s remarkable journey, highlighting his commitment to mental toughness, and physical recovery. Pant’s dedication and determination in the face of adversity resonate deeply with Optimum Nutrition’s core value of Zyada Kar Dikhane ki Taaqat, by helping athletes achieve the MORE in them, irrespective of the challenges they face.
Through an extended partnership, Optimum Nutrition will continue to provide Pant, with its cutting-edge products, including whey protein, creatine, amino acids, and pre-workout formulas, which are designed to optimise performance, provide strength, enhance muscle growth, and speed up recovery.
Glanbia Performance Nutrition India Pvt. Ltd. managing director Satyavrat Pendharkar said “We stand by our athletes in good times and difficult times. We partnered with Rishabh Pant in 2021, not only because he is an exceptional cricketer but because he is also a role model for millions of young Indians. We are proud that Optimum Nutrition could play a small part in enhancing his performance and assisting him in reaching his maximum potential on the field. Our commitment to standing by Rishabh throughout his journey is unwavering, and we eagerly anticipate his return to the field to showcase his exceptional abilities.”
Rishabh Pant said, “’I look forward to continuing my partnership with Optimum Nutrition. Just as nutrition plays a vital role in my cricketing journey, I believe in the importance of fuelling our bodies with the best. With Optimum Nutrition by my side, I’m confident in taking my performance to the next level and achieving new milestones on the field.”
Optimum Nutrition reaffirms its commitment to helping athletes and fitness enthusiasts achieve their fitness goals with the help of science-based nutrition and training. The brand is dedicated to supporting Rishabh Pant and other top athletes in India in their quest to achieve the MORE in them.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
