Brands
JioStar absorbs IndiaCast to streamline distribution
Merger creates one-stop hub for content, digital, and delivery
MUMBAI: In a move that proves JioStar isn’t just playing for the screen but for the entire stadium, the media behemoth has announced it is officially folding its distribution wing, IndiaCast, into the main mothership.
After the dust settled on the colossal Reliance-Disney marriage, the house that Mukesh built is tidying up the furniture. By absorbing IndiaCast, JioStar is effectively cutting out the middleman by becoming its own delivery boy.
IndiaCast has long handled the distribution of channel packs like Colors and MTV to cable and DTH operators. Now, instead of working as a separate company, it will be fully merged into its parent, JioStar.
The strategy is simple: less paperwork and more control. By merging under a fast-track scheme, the company is removing extra legal steps and administrative work that come with running two separate entities.
For viewers, the change may not be immediately visible, but behind the scenes it creates a one-stop shop for Indian entertainment. JioStar now controls the entire chain: it owns the content through channels like Star Plus and Colors, the digital platform through JioHotstar, and the distribution pipeline after absorbing IndiaCast, bringing everything under one roof.
According to regulatory filings, the merger is retrospective, dating back to April 2025. IndiaCast will eventually be dissolved without the messy drama of a formal winding-up. For the employees and assets, it is a same desk, different letterhead situation as everything transfers to the JioStar banner.
It is a classic bit of corporate housekeeping that ensures the new media kingpin is lean, mean, and ready to dominate your living room.
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
