Brands
Nike drops India-exclusive Air Force 1 ‘Unmistakable’
MUMBAI: Nike is betting on Indian swagger. The sportswear giant has unveiled the Air Force 1 ‘Unmistakable’, an India-exclusive spin on one of its most enduring icons, aimed at a generation that blends sport, style and self-belief.
Born on basketball courts and adopted by street culture worldwide, the Air Force 1 returns in its classic ‘80s construction but with a distinctly Indian palette. Blue, orange, green and white lead the design, reflecting what Nike calls the confidence and ambition of India’s new wave of athletes.
The blue Swoosh, heel tab and outsole inject fresh energy into the silhouette, while a green “Just Do It” keychain nods to a win-at-all-costs mentality. The shoe keeps its signature leather upper, perforated toe box and Nike Air cushioning for durability, breathability and comfort. Nike says the sneaker is proudly made in India and positioned as a go-to style statement.
The marketing push leans heavily on star power. The AF1 ‘Unmistakable’ campaign features cricketers Shubman Gill, Tilak Varma and Shreyas Iyer, along with table-tennis player Manika Batra. Shot in grassroots sports academies in Mumbai and Jaipur, the campaign celebrates youth culture at the intersection of cricket and street style, drawing on each athlete’s story of resilience and success.
The shoe will first go on sale across India from 31 January 2026 on Nike.com, at Nike stores and through partner retailers.
Gill frames the drop as a symbol of persistence. “When the competition is this intense, the only thing you can control is how hard you keep going,” says Shubman Gill. “That’s the story of so many athletes in India, who are pushing past limits, creating their own opportunities. To me, the AF1 represents that belief that no matter the odds, you keep rising.”
He also calls it a salute to local talent. “The AF-1 Unmistakable is a great tribute from Nike to Indian athletes. I love that there’s a tag saying ‘Just Do It’ in green. When we were playing the Under-16s, we had a saying, “When in doubt with choosing a shoe, go with Air Force 1 because they always match, no matter what outfit you wear!”
Varma links the shoe to competitive fire. “As I look ahead to my year of cricket and competition, it is the confidence, passion and fighting spirit of Indian athletes and fans that I will be taking in with me as extra fuel,” says Tilak Varma. “To me, this AF1 comes at the perfect time, a nod to the uniqueness of Indians, born to ignore the odds and win anyway. I’m glad to have a style expression for this now.”
Iyer zeroes in on the design. “The blue sole and swoosh of the Nike Air Force 1 Unmistakable is so unique,” says Shreyas Iyer. “It also has a green and orange accent which is a tribute to all Indian athletes. It has the silhouette of the Nike Air Force 1, which has been the same since 1972. The green ‘Just Do It’ keychain goes so well with the shoe.”
Batra ties it to mindset. “Growing up, you had to work relentlessly for every step forward and often ignore the forces that might be working against your dream. That’s the mindset that shaped me, and it’s the mindset I see in so many young athletes across India,” says Manika Batra. “For me, AF1 reflects that attitude: staying resilient, trusting the grind, and turning every challenge into something bigger. You have to check them out, they’re so cool.”
Nike’s broader message is blunt: “If you have a body, you are an athlete.”
Based near Beaverton, Oregon, Nike remains the world’s largest designer and marketer of athletic footwear and apparel, with Converse as a wholly owned subsidiary.
For now, the spotlight is firmly on India. A global icon has been localised, laced in national colours and handed to a restless, rising market. In a country where sport is aspiration and style is currency, Nike is not just selling a shoe. It is selling belief, one step at a time.
Brands
Motorola launches edge 70 fusion with 50MP Sony camera
New mid-premium smartphone brings 144Hz display, 7000mAh battery and motoAI from 12 March 2026.
MUMBAI: Motorola just fused flagship flair with mid-range magic because when your phone packs a 7000mAh battery and a world-first Sony sensor, even the competition starts feeling a little flat. Motorola has launched the edge 70 fusion in India, introducing the world’s first 50MP Sony LYT-710 camera with motoAI to the mid-premium segment. The device also features India’s only 144Hz 1.5K True Colour quad-curved Pantone-validated display, a massive 7000mAh silicon-carbon battery with 68W TurboPower charging, and the Snapdragon 7s Gen 4 platform.
The camera system includes OIS, an f/1.8 aperture, Pantone Validated Colours and SkinTone Validation, plus 4K video recording with HDR across all lenses. Advanced motoAI features such as AI Photo Enhancement, Adaptive Stabilization and Auto Night Vision deliver pro-grade results. A 13MP ultra-wide + macro lens and 32MP front camera complete the setup.
Design highlights include an all-new slim 7.99mm profile weighing just 193g, with luxurious fabric-inspired finishes in three Pantone-curated colours, Blue Surf, Country Air and Silhouette. The 6.78-inch Super HD+ Extreme AMOLED panel offers 5200 nits peak brightness, 100 per cent DCI-P3 gamut and dual stereo speakers with Dolby Atmos.
Powered by moto ai 2.0, the phone includes Next Move suggestions, AI Image Studio, Catch Me Up 2.0, Pay Attention live transcription and Perplexity integration. It runs Android 16 with three OS upgrades and five years of security updates, plus IP68 + IP69 and MIL-STD-810H durability.
Motorola India managing director T.M. Narasimhan said, “With the motorola edge 70 fusion, we have focused on delivering exceptional camera performance, design excellence, intelligent experiences, and dependable power in an ultra-refined form factor.”
The edge 70 fusion comes in three variants, 8GB + 128GB (Rs 26,999), 8GB + 256GB (Rs 29,999) and 12GB + 256GB (Rs 32,999). An early bird sale for limited stock runs on Flipkart on 6 March from 12pm–4pm, with full availability from 12 March on Flipkart, Motorola.in and retail stores.
Effective pricing after offers, Rs 24,999 (8/128GB), Rs 27,999 (8/256GB) and Rs 30,999 (12/256GB), including Rs 2,000 instant discount on HDFC/Axis cards, Rs 2,000 exchange bonus and no-cost EMI options. Buyers also get 18 months of free Google Gemini Pro (worth Rs 35,100).
In a segment where phones often promise the moon but deliver average nights, the edge 70 fusion stands out by actually delivering both clear shots after dark and power that lasts long after the party ends.
