MAM
Offbeet Media appoints Rohit Tugnait to lead youth platform 101 India
MUMBAI: Offbeet Media Group has named Rohit Tugnait as chief executive officer of 101 India, following its acquisition of the youth-focused digital platform, in a move aimed at accelerating growth and repositioning the brand for a new generation of audiences.
Tugnait, who brings more than two decades of experience across digital and television media, will oversee the platform’s creative direction, business strategy and long-term expansion. He previously led Vice Media Group’s India operations, where he built the brand’s presence among young consumers and advertisers.
Offbeet Media Group founder Jaideep Singh, said 101 India would play a central role in the company’s aggressive growth plans for 2026, with Tugnait tasked with shaping its next phase of evolution.
Under renewed leadership, 101 India plans to deepen its focus on culture, subculture and counterculture storytelling, delivering original content across YouTube, social media and its website. The platform is expected to experiment with new formats and technology, including artificial intelligence, while building on its existing engaged community.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
