Brands
Prateek Gupta steps up as vice president at BlackRock
GURUGRAM: Prateek Gupta has climbed another rung on the global finance ladder, taking on the role of vice president at BlackRock. The elevation marks a significant milestone in his five-and-a-half-year journey at the world’s largest asset manager.
In his new role, Gupta will focus on driving strategic initiatives, strengthening investment and analytical capabilities, and supporting BlackRock’s broader mission to deliver forward-looking financial solutions. In simpler terms, he will help the firm think sharper, move faster and invest smarter.
Sharing the news, Gupta said, “I’m happy to share that I’m starting a new position as vice president at BlackRock. Big shoes to fill, and ready to step in.” It is a line that neatly sums up both the scale of the role and his confidence in taking it on.
Gupta joined BlackRock in 2020 as an analyst and steadily rose through the ranks, moving to associate in 2023 before earning his latest promotion in January 2026. Based in Gurugram, he has worked across research-driven and analytical roles that sit at the heart of modern investing.
An alumnus of the Indian Institute of Technology, Kanpur, Gupta holds a bachelor’s degree in mechanical engineering, a background that explains his comfort with complex systems and precision thinking. His early career included stints at WorldQuant, GE Healthcare and Tata Motors, where he worked on projects ranging from financial research to vehicle safety and rescue frameworks.
From engineering classrooms to global capital markets, Gupta’s trajectory reflects a blend of rigour, curiosity and adaptability. At BlackRock, that mix has clearly paid off.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
