Deepak CR joins BIG TV 24×7 as Chief Manager – Media Solutions

Kerala: Deepak CR has switched channels and pace. The broadcast-industry hand has joined Big TV 24×7 as chief manager, media solutions, betting on sharper monetisation as regional television and digital video chase the next ad dollar.

The move caps a steady climb across ad sales, digital strategy and distribution. Deepak CR brings experience spanning OTT, product analytics and management, UX, web development and hosting, digital marketing, and television and digital ad sales, a toolkit built for a market where content is plentiful but revenue is fought for.

He arrives from Bharat Media & Entertainment Group, where as senior manager, business development he worked the ad market and client pipeline. Before that, at Reporter Broadcasting Company, he handled media solutions and ad sales, from client onboarding and pitch proposals to payment cycles and yield management, helping the channel hold share in a crowded territory.

The longest stint came at Flowers TV, nearly seven years in digital ad sales and time sales. There he chased new business, worked with agencies, built cross-platform media plans and ran display and video campaigns through Google Ad Manager. He also developed working knowledge of web hosting, SEO and digital marketing, increasingly useful as broadcasters blur into digital publishers.

Earlier, at WebMobi Network Solutions, he sold content delivery network services, managing client relationships and hunting fresh revenue in the streaming ecosystem.

The timing is telling. As broadcasters juggle linear TV, streaming and hybrid ad models, media solutions roles are becoming commercial nerve centres. Big TV 24×7 is signalling it wants a bigger slice of that pie.

New chair, same game. Find the clients, grow the yields and keep the ads flowing. In a market that never sits still, neither does Deepak CR.