Brands
Chini Kum raises Rs 1 Cr, debuts zero sugar beverages in India
NEW DELHI: India’s sugar hangover may finally be wearing off. Chini Kum, a new-age beverage brand with a cheeky name and a serious mission, has entered the market with zero-sugar, low-calorie drinks and Rs 1 crore in pre-seed funding to fuel its ambitions.
Launching first on its own D2C platform and making an exclusive quick-commerce debut on Swiggy Instamart, Chini Kum is betting big on healthier hydration. The range spans both carbonated and non-carbonated drinks in Lemon and Mango flavours, naturally sweetened with stevia and monk fruit. Each bottle comes fortified with prebiotic fibre and clocks in at just around 7 calories per 100 ml, a far cry from the sugar-loaded staples that dominate the shelves.
The funding round saw participation from a clutch of well-known angels, including Shobhit Gupta of One8 Commune Restaurants, Varun Sachdeva of boAt, and Eiti Singhal of Eiti Ventures, alongside other strategic investors and the founder himself. The capital will be used to sharpen product innovation, expand flavours and take the brand national.
Founder Priyank Jain said the timing could not be better. As Indian consumers read labels more closely and rethink sugar-heavy diets, the gap for clean, everyday beverages is widening. Chini Kum, he believes, is built to fill that space with transparency, taste and a lighter calorie count.
Priced from Rs. 30 for a 160 ml pack, the brand aims to stay accessible while keeping its ingredient list honest. For now, the focus is on metros and tier 1 cities, with quick commerce serving as the launchpad and classroom for consumer education.
With its playful branding, functional benefits and a clear stance against excess sugar, Chini Kum is making a confident first sip in India’s crowded beverage market. Whether it becomes a daily habit remains to be seen, but it has certainly made cutting sugar look a lot more refreshing.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
