Anmol Industries ropes in Abhishek Kumar as VP Marketing

MUMBAI: Packaged food major Anmol Industries has appointed Abhishek Kumar as its new vice president, marketing, handing him the brief to lead brand building and marketing strategy across product categories.

With over 18 years of experience in FMCG marketing and sales, Kumar brings a well-seasoned blend of brand management, market expansion and go to market planning. His career spans stints at companies such as Cargill Foods, 3M India, Godfrey Phillips India, Lotus Chocolate Company and Patanjali Foods, where he worked across diverse product portfolios and consumer segments.

At Anmol, Kumar will collaborate closely with cross functional teams to strengthen the company’s brand presence and align marketing efforts with its expansion ambitions and shifting consumer preferences.

Welcoming the appointment, Anmol Industries managing director Gobind Ram Choudhary, said the company was pleased to have Kumar on board. He noted that Kumar’s understanding of consumer behaviour and FMCG marketing would add momentum as Anmol continues to scale its brands and widen its market reach.

Sharing his thoughts on the move, Kumar said he was joining Anmol at a pivotal phase of its growth journey. He described Anmol as a brand built on trust, value and consistency, and said he looked forward to enhancing its relevance across markets while supporting the company’s growth plans.

With a familiar name at the helm of marketing, Anmol appears set to give its brands a sharper voice in an increasingly crowded food aisle.