Brands
Eloelo Group names Nishant Kumar as chief marketing officer
BENGALURU: Eloelo Group, one of India’s leading consumer internet companies, has promoted Nishant Kumar to chief marketing officer. The move is part of the Group’s plan to accelerate growth, sharpen execution, and scale its operations for the long term.
Nishant, who was previously senior vice president – marketing and revenue, has been a key member of Eloelo’s leadership team for the past two years. During this period, the company’s Bharat-first platforms have grown to a combined user base of over 150 million.
Under Nishant’s guidance, Eloelo has expanded its audience from around 20 million users to more than 150 million, unlocked new monetisation opportunities across India’s digital ecosystem, and delivered steady revenue growth quarter after quarter.
He was instrumental in building Story TV from scratch, helping it become India’s most downloaded app on the Google Play Store and a frontrunner in the microdramas segment. He also led growth initiatives for Master, positioning it as the country’s most downloaded education app and a rising star in microlearning.
Commenting on the promotion, Eloelo Group founder and CEO Saurabh Pandey said, “As we aim for 250 million users, it was vital to empower our leadership with someone who has driven the engine behind our success. Nishant has built one of the finest marketing teams in the industry and delivered unmatched scale in users, revenue, and market share. His leadership will be pivotal for our next growth phase.”
Nishant Kumar said, “Having been part of the Group’s journey from day one, I am thrilled to take on this expanded role. My focus will be on growing market share, boosting revenues, and cementing Story TV, Master, and Eloelo as leaders in their categories. I am grateful to my team and leadership for trusting me with this mandate.”
With over a decade of experience, Nishant has previously held leadership roles at Flipkart, Ola, and Apollo Hospitals, driving growth, marketing, and revenue strategies.
Brands
Zomato film highlights bias faced by women delivery partners
International Women’s Day campaign shines light on everyday stereotypes
MUMBAI: A food delivery may arrive in minutes, but the journey behind it can still carry a few outdated assumptions. This International Women’s Day, Zomato has released a new brand film that shines a light on the subtle but familiar biases faced by women delivery partners during their daily shifts. The campaign nudges viewers to rethink a simple idea that still surprises many people: a delivery partner’s ability has nothing to do with gender.
Instead of focusing on training for delivery partners, the film flips the perspective and gently turns the mirror towards society. Through a series of everyday moments, from collecting orders at restaurants to arriving at a customer’s doorstep, women delivery partners encounter reactions that many recognise all too well. Curious glances, surprised expressions and questions that hint at disbelief follow them along the route.
In a playful cinematic twist, the delivery partners break the fourth wall to address these reactions directly, offering light-hearted responses that quietly challenge the stereotypes.
The campaign also reflects a broader shift in India’s gig economy. As of February 2026, Zomato has more than 3,500 monthly active women delivery partners who collectively deliver over five lakh orders every month.
Eternal chief sustainability officer anjalli ravi kumar said building an inclusive platform economy requires both opportunity and acceptance. She said that as more women step into roles across urban last-mile logistics, the ecosystem around them must evolve to ensure they can work with confidence and dignity.
She added that enabling women to participate safely and comfortably in such roles is essential if India is to move closer to the goal of 70 per cent female workforce participation by 2047 under the broader vision of Viksit Bharat 2047.
Alongside the campaign, Zomato has been strengthening safety measures for women delivery partners. The company offers a 24 by 7 SOS emergency support system available in more than 800 cities, connecting partners to ambulance services, police and an internal response team when needed.
Women delivery partners also have the option to avoid certain delivery locations between 7 pm and 5 am if they feel unsafe. In addition, city-specific WhatsApp support groups in the top seven cities help women partners communicate easily, raise concerns and seek peer support.
For deliveries to hotels, lodges or guest houses, women partners can complete the order at the reception instead of going up to individual rooms. The delivery partner app also allows them to flag difficult or unsafe areas as black zones. More than 300 such zones have already been identified and temporarily marked unserviceable.
Through the film and these initiatives, Zomato hopes to spark a broader conversation about inclusion in the gig economy, one delivery at a time.
