Sanjeev Sharma appointed head of government sales at ABP Network

NOIDA: ABP Network has strengthened its government-facing business with the appointment of Sanjeev Sharma as head of government sales, adding an experienced hand to its senior commercial leadership.

Sharma joins the broadcaster after a stint of over a year at Zee Media, where he served as business head for government sales. There, he worked closely with public sector advertisers and agencies, navigating the intersection of policy, media strategy and large-scale outreach.

In his new role at ABP Network, Sharma will be responsible for driving government advertising initiatives across the group’s platforms, aligning public communication goals with the network’s expansive news and digital footprint.

Sharma brings with him nearly three decades of experience in sales and marketing. Over the years, he has held senior leadership roles across the media and pharmaceutical sectors, working with prominent organisations including Network18 Media, Star India, Reliance Broadcast Network, Nicholas Piramal and Zydus Cadila.

At ABP Network, Sharma is expected to play a key role in sharpening the group’s government sales strategy, ensuring it speaks clearly, consistently and effectively to one of the media industry’s most influential stakeholders.