Brands
Samsung gets a head start on summer with early AC and fridge care
MUMBAI: Summer may still be loading, but Samsung is already turning down the heat. The consumer electronics major has announced its Proactive Summer Care Campaign, urging customers to service their air conditioners and refrigerators well before temperatures and service queues soar.
Running from 4 February to 15, March 2026, the campaign offers customers a clutch of early-bird savings, including up to 50 per cent off labour charges, pick-up and delivery, and jet cleaning, alongside discounts on gas refilling, spare parts and maintenance packs.
The idea is simple: service early, sweat less later. With ACs and refrigerators working overtime during Indian summers, timely preventive maintenance can improve cooling performance, boost energy efficiency and cut the risk of mid-heatwave breakdowns. Early servicing also helps customers dodge last-minute delays when demand peaks.
Under the campaign, Samsung is offering 50 per cent off labour charges, pick-up and delivery, and AC jet cleaning, 15 per cent off gas charging, and 10 per cent off spare parts and accessories. Customers can also avail 15 per cent off Samsung Care Plus Maintenance Packs and an additional 5 per cent product discount on Samsung Store+.
The campaign also nudges customers towards smarter home management through the Samsung SmartThings app. Trained technicians can help connect compatible appliances, while customers can request live demos to understand how connected controls and automation can simplify everyday appliance use.
Beyond routine servicing, Samsung is pushing specialised care options such as deep dry and jet cleaning for ACs, cooling coil cleaning for refrigerators, and long-term maintenance packs designed to extend appliance life and maintain consistent cooling.
With summer around the corner, Samsung’s message is clear, don’t wait for the heat to strike. Book servicing early, save on costs, and keep cooling uninterrupted when it matters most.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
