Brands
Marico stirs up wellness with majority buy in digital nutrition brand Cosmix
MUMBAI: When coconut oil meets collagen, the result is a clear play for the future of wellness. FMCG heavyweight Marico has announced a strategic investment in Cosmix Wellness, acquiring a majority stake in the Bengaluru-based, digital-first functional nutrition brand as it sharpens its focus on premium food and wellness categories.
Under the deal, Marico will acquire 60 percent of Cosmix Wellness’ paid-up share capital from its founders for an aggregate consideration of Rs 225.67 crore, marking one of its most significant bets in the fast-growing nutrition and supplements space. The remaining 40 percent stays with the founders for now, with Marico retaining the option to buy out the balance stake after the end of FY29, subject to performance-linked milestones and valuation norms to be finalised at that stage.
Cosmix Wellness has emerged as a strong contender in the premium wellness segment over a short span of time. The brand reported a turnover of Rs 50.93 crore in FY25, more than doubling from Rs 24.32 crore in FY24, and a sharp jump from Rs 5.39 crore in FY23. Its rise has been driven by a digital-first model and a differentiated portfolio focused on functional wellness rather than mass supplements.
For Marico, the acquisition fits neatly into its broader strategy of building a portfolio of digitally native, premium brands that tap into evolving consumer preferences. Over the past few years, the company has steadily expanded beyond its traditional staples into newer categories through brands such as Plix, True Elements, Beardo and Just Herbs, creating an ecosystem that allows cross-selling and faster experimentation across channels.
Best known for Parachute coconut oil, Marico has been doubling down on premiumisation and direct-to-consumer avenues as growth in conventional FMCG slows and consumers increasingly seek specialised, health-led products. The Cosmix investment signals that nutrition and wellness are no longer side dishes in Marico’s portfolio, they are moving closer to the main course.
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
