iWorld
Bloomberg rolls out premium global video hub for news and originals
MUMBAI: Bloomberg Media has launched a redesigned global video experience, positioning video at the heart of its digital strategy with a single premium destination for live news, on-demand programming, originals and short-form content.
The new platform, available from today on Bloomberg’s website and via a dedicated “Stream” tab on its mobile app, brings together more than two million hours of Bloomberg TV, Bloomberg Originals, podcasts and digital video content. The experience will expand to major streaming platforms in the third quarter of 2026.
Built for faster discovery and seamless navigation, the refreshed interface features newsroom-led curation, mobile-first vertical video, picture-in-picture viewing and a proprietary media player delivering higher streaming quality and quicker load times. It also introduces tools such as dynamic ad insertion, variable playback speeds and a “visualised radio” format blending audio and video.
For the first time, select Bloomberg video content will sit behind a subscriber paywall, adding a premium layer to its digital offering.
Bloomberg deputy head of media editorial Kristin Powers, said the company is elevating video as a core storytelling platform across television, digital, social and documentary formats. Bloomberg Media chief information officer Roman Mackiewicz, added that the unified experience is designed to connect audiences more directly with Bloomberg’s expanding video library while opening new opportunities for advertisers.
The launch is backed by strong audience momentum. Bloomberg’s total hours watched rose 25 per cent year on year in 2025, with an average monthly video audience of more than 55 million and household reach exceeding 430 million across television and streaming partners worldwide.
New programming rolling out this month includes Bloomberg Deals, hosted by Dani Burger with contributions from Scarlet Fu; fresh episodes of The Circuit with Emily Chang and Peer to Peer with David Rubenstein; the season finale of Leaders with Francine Lacqua featuring Ajay Banga; and a new instalment of Bloomberg Investigates.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
