Brands
Value 360 names Atul Sharma as CEO
MUMBAI: Indian public relations firm Value 360 Communications has appointed industry veteran Atul Sharma as its chief executive officer, effective 4 February 2026, as the company gears up for its next phase of growth.
Sharma steps into the corner office with a broad mandate. He will define the firm’s growth roadmap, explore new markets, drive acquisitions, and launch fresh verticals, all while sharpening operational efficiency. A key part of his brief also includes deepening the firm’s focus on AI, big data and analytics, and strengthening integration across Value 360 Group companies such as Popkorn and ClanConnect.
Founder Kunal Kishore will continue as chairman, focusing on strategic direction, fundraising, and building new service offerings across public affairs, advocacy, and government partnerships.
Kishore said he was looking forward to working closely with Sharma, noting his track record of driving transformation across multiple organisations. “Together, we aim to build lasting value for our clients, people and shareholders,” he said.
For Sharma, the move comes at a pivotal moment. “It is an honour to lead Value 360 as it enters a new chapter in its IPO journey,” he said. He added that his focus would be on building high-performance teams, strengthening client relationships, and delivering innovative campaigns that help the firm compete on a global stage.
Sharma joins from Ruder Finn, where he served as CEO for India and the Middle East, expanding the firm’s regional presence and strengthening its client portfolio. Known for his tech-led approach to communications and organisational transformation, he has also played an active role in the Public Relations Consultants Association of India, serving as both president and vice president between 2018 and 2024.
With Sharma at the helm, Value 360 is positioning itself for a growth spurt, hoping its next chapter reads less like a routine leadership change and more like a strategic leap onto the global stage.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
