MAM
Ravi Dixit joins Kantar Media as as Director — development and delivery within the Barb team
London: Kantar Media has brought in Ravi Dixit as director, development and delivery within its Barb team, adding a seasoned cross-media researcher to the engine room of Britain’s audience measurement system.
Dixit will work on measuring video consumption across publishers and screens, large and small, in the United Kingdom, helping maintain and upgrade what the industry regards as the gold standard for audience metrics.
The hire signals Kantar’s push to keep pace with a video market splintered across platforms, devices and formats, where advertisers increasingly demand unified, credible numbers.
Dixit arrives with a career spanning decades across digital, print, radio and television, cutting across product management, market insights, audience research, consumer insights, sales and academia. The through line is measurement: how media works, who it reaches and what it delivers.
Before Kantar, Dixit was product manager, consumer insights at Samsung Ads in Toronto from 2022 to 2024. Earlier, Dixit combined academia and research as visiting lecturer and PhD student in digital media audiences at the University of Southampton. The doctoral work examined how digital data trails are converted into advertising signals and how consumers trade data for access and incentives.
Google forms a large chapter of the résumé. In New York, Dixit served as advertising research manager, leading effectiveness studies for top CPG, QSR and automotive clients, building cross-media planning approaches from complex datasets and advising on measurement for products such as YouTube and Search. That included auditing third-party methodologies and feeding market intelligence back into product development.
As head of market insights for Google India, Dixit steered the research agenda around digital and cross-media effectiveness, mobile measurement and consumer insights in a mobile-first market. The role involved working with industry bodies to shape digital measurement standards in India.
Entertainment and broadcasting experience runs deep. At Disney India, as director research, Dixit aligned research calendars with programming and marketing, ran segmentation and content testing across nine channels and oversaw brand tracking across age groups from children to adults.
At UTV Broadcasting, as vice president for research and strategic planning, Dixit focused on key markets and conversion formats, and led a national award-winning study on Indian youth in 2010, later presented at the Market Research Society of India seminar.
Earlier still, at aMap, Dixit headed research and knowledge management, helping drive acceptance of India’s only overnight television panel and setting up the country’s first TV audience research laboratory with MICA.
Academia featured strongly at MICA, where Dixit served as assistant professor, launched the MICAVAANI community radio station, built industry linkages and developed courses in media marketing, planning and research, alongside running India’s first postgraduate programme in broadcasting management.
The career began on the commercial side, with roles at Max Life Insurance and a long stint at The Times of India, where Dixit handled category sales, territory planning and new business, achieving sales of Rs 3 crore in an assigned category.
The specialisms now read like a map of the modern media business: consumer insights, media research, branding, planning, marketing and sales, audience measurement and strategic planning for broadcasters.
For Kantar and Barb, the bet is straightforward. As viewing scatters and currencies fragment, measurement expertise becomes strategic muscle. Dixit’s task is to turn messy data trails into trusted signals for a market that runs on numbers.
In the battle for attention, what gets measured gets bought. And in Britain’s video economy, the meters just got a new mind behind them.
Midnight celebrations have become a beloved tradition across India. Whether it’s a birthday, anniversary, or special milestone, many people now prefer starting the celebration exactly when the clock strikes twelve. At the heart of these midnight surprises is one essential element, a cake. Over the years, Ferns n Petals cakes have become a popular choice for people planning these late-night celebrations, thanks to their variety, presentation, and reliable delivery services.
Known for combining creativity with convenience, Ferns n Petals has built a reputation for offering cakes that suit almost every occasion. From elegant anniversary cakes to fun birthday designs, the brand’s collection has helped make midnight surprises more memorable for people across the country.
A Wide Variety of Cakes for Every Occasion
One of the biggest reasons Ferns n Petals cakes have become a go-to choice for midnight celebrations is the wide selection available. The brand offers everything from classic flavours like chocolate truffle, black forest, and red velvet to more elaborate options such as designer cakes, photo cakes, and fondant creations.
This variety allows customers to pick cakes that match the theme of their celebration. Whether it’s a romantic anniversary surprise or a cheerful birthday gathering, there is usually a cake design that fits perfectly with the occasion. The ability to customise cakes with personal messages or themed decorations adds another layer of excitement for people planning midnight celebrations.
Designer Cakes That Make a Statement
Presentation plays a huge role in celebrations today. Cakes are no longer just desserts; they often become the centrepiece of the event. Ferns n Petals cakes are known for their attention to detail, with designs that range from elegant floral decorations to creative themed cakes inspired by hobbies, professions, or favourite characters.
Many people planning midnight surprises prefer visually appealing cakes because they become the highlight of the celebration photos. With carefully designed cakes that balance flavour and aesthetics, FNP has managed to make its cakes both delicious and visually impressive.
Freshly Prepared and Carefully Delivered
Another reason Ferns n Petals cakes are widely preferred is the emphasis on freshness and quality. Cakes are typically prepared close to the delivery time and packaged securely to ensure they arrive in good condition. Delivering cakes at midnight requires careful planning and logistics, especially in busy cities. Reliable packaging and handling help maintain the cake’s shape, taste, and overall presentation. This attention to detail has helped FNP maintain customer trust when it comes to special occasion deliveries.
Cakes for Every Celebration Style
Not every celebration is the same, and people often look for cakes that match the mood of the event. Some prefer elegant multi-layered cakes for anniversaries, while others choose playful themed cakes for birthdays.
The diverse range of Ferns n Petals cakes allows customers to select cakes based on their preferences, whether they want something simple and classic or bold and creative. Options like photo cakes, heart-shaped cakes, and themed cakes have become particularly popular for midnight surprises because they add a personal touch to the celebration.
Convenient Ordering and Reliable Delivery
Planning a midnight surprise can feel a bit overwhelming, there’s timing, gifts, and everything in between to think about. That’s where Ferns N Petals makes things simple. Ordering cakes online is quick and hassle-free, letting you focus more on the celebration and less on the logistics.
Customers can easily browse a wide selection of cakes, pick their favourite flavours and sizes, and schedule delivery as per their convenience. With options like same day delivery, midnight delivery, and pan India delivery, pulling off a perfectly timed surprise becomes much easier, even if it’s a last-minute plan. For many, it’s this reliability and flexibility that makes every celebration feel smooth, special, and right on time
Creating Memorable Celebration Moments
For many people, the cake cutting moment is the highlight of the celebration. It’s the moment when friends and family gather, wishes are shared, and memories are created. Cakes often become the focal point of photographs and videos that capture these special occasions.
Because of their design, variety, and reliability, Ferns n Petals cakes have become closely associated with these memorable midnight moments. Whether it’s a surprise birthday celebration at home or a romantic anniversary gesture, the cake often plays the most important role in bringing the celebration together.
A Sweet Start to Special Days
Starting a celebration at midnight has become a meaningful tradition for many families and friend groups. It marks the beginning of a special day in a joyful and memorable way. With their wide range of flavours, elegant designs, and dependable delivery services, Ferns n Petals cakes continue to be a popular choice for those planning these moments.
As celebrations evolve and people find new ways to surprise loved ones, cakes will always remain at the centre of these gatherings. For many, choosing the right cake is the first step in creating a memorable midnight surprise, and that’s where FNP’s cakes continue to play a significant role.
