Brands
Zappfresh launches Meevaa Foods, bets Rs 10 crore on frozen veg snacks
NEW DELHI: Zappfresh has entered India’s fast-growing frozen vegetarian snacks market with the launch of Meevaa Foods, marking a strategic expansion into ready-to-eat and ready-to-cook categories.
The new brand debuts with a portfolio of 12 frozen products, including samosas, momos, kebabs, patties, tikkis, spring rolls and gravies, with fresh additions planned every quarter. Over the next two to three years, the company will invest around Rs 10 crore to scale processing capacity and broaden its frozen food range.
Meevaa Foods products, already exported to the United States, Canada and Saudi Arabia, are now being introduced to Indian consumers. Manufactured in export-certified facilities, the food is blast-frozen at minus 18 degree Celsius in a three-stage process to lock in taste, texture and safety.
The frozen range will be available in Delhi NCR from February 9, followed by Mumbai and Bengaluru from March 1. The company expects imports and exports to account for around 15–20 per cent of its frozen food volumes.
Zappfresh managing director Deepanshu, said the brand was created to deliver restaurant-quality frozen foods without compromising on hygiene or taste, leveraging recent acquisitions to fast-track manufacturing capabilities.
Zappfresh director Prreya Aggarwal, said improving cold-chain infrastructure and changing urban lifestyles were accelerating demand for high-quality frozen foods, positioning Meevaa Foods as a long-term growth engine.
The products combine modern food technology with hand-crafted preparation and are free from MSG, preservatives, additives and artificial colouring. The range is certified by FSSAI, USFDA, HACCP, Halal and BRCGS standards.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
