Jagran New Media rolls out Jagranreviews.com to scale affiliate play

NATIONAL: Jagran New Media has expanded its affiliate marketing footprint with the launch of Jagranreviews.com, a dedicated content-first shopping platform aimed at bridging the gap between credible product information and confident online purchases.

Positioned as a clutter-free, ad-free destination, Jagranreviews.com focuses on expert-led product reviews and comparisons across categories such as electronics, appliances, fashion, beauty, home and lifestyle. The platform features in-depth editorial content on products ranging from smart TVs and laptops to air conditioners, refrigerators and wearables, driven by domain specialists rather than automated feeds.

A central feature of the platform is its product comparison tool, allowing users to evaluate options side by side, alongside curated deals and dedicated product pages that enable direct shopping journeys across leading e-commerce platforms.

By prioritising research-driven reviews and editorial integrity, Jagranreviews.com aims to stand out in a crowded recommendation economy dominated by sponsored listings and algorithm-led rankings.

Jagran New Media chief operating officer Gaurav Arora, said the platform was built to meet growing demand for credible, expert-backed content influencing commerce decisions. He added that Jagranreviews.com would strengthen the company’s affiliate programme as a new revenue stream while delivering real value to users.

Jagran New Media, the digital arm of Jagran Prakashan Limited, reaches more than 116 million users and publishes thousands of stories and videos daily across its network of national, regional, lifestyle, health, education and fact-checking platforms.