e-commerce
Jagran New Media rolls out Jagranreviews.com to scale affiliate play
NATIONAL: Jagran New Media has expanded its affiliate marketing footprint with the launch of Jagranreviews.com, a dedicated content-first shopping platform aimed at bridging the gap between credible product information and confident online purchases.
Positioned as a clutter-free, ad-free destination, Jagranreviews.com focuses on expert-led product reviews and comparisons across categories such as electronics, appliances, fashion, beauty, home and lifestyle. The platform features in-depth editorial content on products ranging from smart TVs and laptops to air conditioners, refrigerators and wearables, driven by domain specialists rather than automated feeds.
A central feature of the platform is its product comparison tool, allowing users to evaluate options side by side, alongside curated deals and dedicated product pages that enable direct shopping journeys across leading e-commerce platforms.
By prioritising research-driven reviews and editorial integrity, Jagranreviews.com aims to stand out in a crowded recommendation economy dominated by sponsored listings and algorithm-led rankings.
Jagran New Media chief operating officer Gaurav Arora, said the platform was built to meet growing demand for credible, expert-backed content influencing commerce decisions. He added that Jagranreviews.com would strengthen the company’s affiliate programme as a new revenue stream while delivering real value to users.
Jagran New Media, the digital arm of Jagran Prakashan Limited, reaches more than 116 million users and publishes thousands of stories and videos daily across its network of national, regional, lifestyle, health, education and fact-checking platforms.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
