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The Sleep Company launches its latest campaign, ‘#MadeToFlaunt’
Mumbai: Pioneers of the comfort-tech movement in the country and Asia’s first and only SmartGRID mattress makers, The Sleep Company, has launched its latest campaign, ‘#MadeToFlaunt,’ in partnership with filmmaker and style maven, Karan Johar. This campaign showcases the company’s revolutionary Elev8-Smart Recliner Beds and cutting-edge SmartGRID mattresses – designed to redefine comfort, luxury, and sophistication.
Renowned for his unmissable style and love for luxury, Karan Johar effortlessly joins the #MadeToFlaunt campaign, skilfully highlighting The Sleep Company’s Elev8- Smart Recliner Bed and SmartGRID mattress. These exceptional products mirror Karan’s talent for making a statement with premium and luxurious choices, captivating with unrivalled attributes. Just as Johar earns admiration for his taste in luxury and curated items, Elev8 demands attention with its unparalleled comfort-tech features.
Elev8 is the most advanced smart recliner beds in the market, designed to elev8 sleep quality and daily comfort. Its diverse range of customised preset modes encompassing sleeping, working, lounging, and relaxing functionalities like recliner mode, TV mode, massage mode, and zero gravity mode – adds to its allure, making it more than just a bed. Coupled with SmartGRID mattresses, it is a testament to the fusion of intelligence, innovation and unabashed flair.
Commenting on the collaboration, The Sleep Company co-founder Priyanka Salot expressed, “Since 2019, The Sleep Company has led the way in revolutionising comfort and sleep solutions. Rooted in sleep science, our unwavering mission is to enhance our customers’ quality of life. Our latest brand campaign, #MadeToFlaunt, is a celebration of exceptional products that seamlessly merge luxury, style, and comfort; Karan Johar perfectly embodies this philosophy, boldly embracing luxury. With his widespread popularity, this campaign brings us closer to making our SmartGRID technology accessible to an even broader audience, further cementing our leadership in innovative sleep and seating solutions.”
The Sleep Company CMO Ripal Chopda also commented on the campaign and said, “Our main motive behind the #MadeTo Flaunt campaign is to connect with audiences who appreciate innovative products with cutting-edge technology. The Sleep Company’s Smart Recliner Bed complemented by our patented SmartGRID mattresses is a product which redefines sleeping comfort blended with luxury and innovation. With Mr. Karan Johar on board we are sure that this new campaign will lead to high visibility and help us strike a chord with modern consumers of today”
“In keeping with the spirit of Mr. Johar for #MadeToFlaunt, we at The Sleep Company hope that this campaign is ‘The Biggest Blockbuster of the year!” added Chopda.
Designed in collaboration with World Without Walls, the #MadeToFlaunt campaign introduces a lifestyle reimagined, embodying The Sleep Company’s dedication to crafting exceptional sleep solutions seamlessly aligned with modern living. With a focus on unmatched comfort and style, it elevates the very essence of luxury, creating a novel way of living that’s both stylish and distinctive.
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Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
