Haier becomes title partner of JioHotstar Match Centre for T20 World Cup

MUMBAI: Haier Appliances India is bringing more than just cool tech to the pitch. The global appliances giant, ranked No. 1 for 17 consecutive years, has signed on as the title partner of Match Centre Live on JioHotstar for the ICC Men’s T20 World Cup 2026, running from 7th February to 8th March.

Match Centre Live is India’s biggest digital cricket show, offering fans every delivery, decision, and discussion through sharp analysis, expert banter, and compelling storytelling. Streaming across multiple languages including English, Hindi, Tamil, Telugu, Kannada, Bangla, Bhojpuri, Marathi, and Haryanvi, it ensures a truly pan-Indian reach.

For Haier, this partnership is more than just branding. It forms a key part of their sport-o-tainment strategy, designed to connect with young, tech-savvy, premium consumers through marquee sporting events. Cricket’s unrivalled passion and popularity in India make it the perfect arena to engage millions of fans.

Haier Appliances India president NS Satish said, “Cricket is a national emotion that brings people together. Partnering with Match Centre Live lets Haier connect with fans at scale while creating meaningful experiences for young, premium audiences.”

As title partner, Haier’s logo and branding will feature prominently across the show, from studio screens to branded tickers and promos with JioStar talent. This visibility across connected TV and mobile devices reinforces Haier’s image as a premium, innovation-led global brand while keeping it front of mind during one of India’s most watched sporting events.

In short, Haier isn’t just watching the cricket action unfold, they’re part of it, serving up a match-winning blend of sport, entertainment, and technology.