Brands
Meesho elevates Nikita Pareek to director – legal
MUMBAI: Nikita Pareek has been promoted to director – legal at Meesho, marking a notable step in her steady rise through the company’s ranks. In her new role, she will help steer the firm’s legal strategy, handle complex commercial and regulatory matters, and support business expansion through stronger compliance and risk management.
Pareek joined Meesho in June 2022 as senior manager – legal and has since climbed the ladder at pace. She moved up to associate director – legal in January 2024 before taking on her latest leadership role at the start of 2026. Her progression reflects both the company’s growth and her expanding responsibilities across strategic legal functions.
Before Meesho, she built experience across several fast-growing technology companies. At EdgeVerve, she handled multi-jurisdictional product licensing and commercial contracts, including IT services, software licensing, robotics, AI, and SaaS agreements. Earlier, at Cure.fit, she led legal launches of key offerings such as Gymfit and Cult Live while advising on fundraising and strategic initiatives.
Her career began at Ola, where she spent four years supporting major expansion plans. As part of the strategic initiatives team, she worked on international market entries in Australia, the UK, and New Zealand, and advised on new verticals including financial services, self-drive, and in-car entertainment. She also handled cross-border negotiations and compliance with global data protection standards.
A law graduate from the School of Law, Christ University, Pareek brings more than a decade of legal experience across consumer tech, SaaS, and digital platforms. With her latest promotion, she is set to play a central role in shaping Meesho’s legal and regulatory roadmap as the company continues to scale.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
