Brands
BigTrunk Communications names Santosh Pawar SVP – business
MUMBAI: BigTrunk Communications has appointed Santosh Pawar as senior vice president – business, bolstering the agency’s push into growth, partnerships and market expansion.
Pawar brings more than a decade of leadership experience across some of India’s biggest broadcast and entertainment networks. He has held national sales roles at Sun TV Network and Shemaroo Entertainment, and earlier served as zonal head – sales at Zee Entertainment Enterprises. Over the years, he has built large advertiser relationships, driven regional revenue strategies and navigated complex media landscapes at scale.
His move to BigTrunk reflects the growing overlap between traditional media sales and digital performance marketing, as brands increasingly look for integrated, measurable solutions across platforms.
Speaking on his new role, Pawar said the agency was at an exciting phase where digital strategies were directly shaping business outcomes. He added that he looked forward to using his experience in media partnerships and market expansion to help the company scale its impact and build stronger brand relationships.
BigTrunk Communications founder and managing director Bharat Subramaniam, said Pawar’s experience in national media sales would add depth to the leadership team. He noted that Pawar’s understanding of brand ecosystems and market dynamics would support the agency’s growth and strengthen its partner-led approach across sectors.
With the appointment, BigTrunk continues to reinforce its leadership bench as it expands its footprint across India and international markets.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
