Brands
Atul Projects launches ‘Carnival of the Hills’ hill-view home offers in Mulund
MUMBAI: Atul Projects has rolled out its Carnival of the Hills campaign at The Hillfront in Mulund, offering a limited-time window for buyers to step into panoramic hill-view homes with a bundle of incentives. The initiative is positioned as both a festive sales push and a sign of Mulund’s steady rise as a residential hotspot.
Rather than a routine property promotion, the campaign is pitched as a celebration of the suburb’s growing appeal. With infrastructure upgrades gathering pace and large hill-view developments in short supply across Mumbai, The Hillfront is being framed as a rare chance to secure scenic living within a township-style environment.
Atul Projects managing director Aakash Patel, said the campaign reflects strong buyer confidence in both the project and the long-term prospects of Mulund. He noted that the carnival pricing opens the door to premium inventory at an attractive entry point, within a development designed for scale, lifestyle and long-term value.
The centrepiece of the campaign is the Carnival Bonanza offer, which removes several upfront costs typically linked to a home purchase. Buyers are promised zero floor rise, zero stamp duty, zero registration fees and zero premium charges for hill views. Two and three-bedroom hill-view homes start at Rs 1.79 crore, with a 30:40:30 payment plan and a pre-booking bonus of Rs 4.99 lakh.
Atul Projects head of marketing Piyush Niljikar, described the campaign as a high-impact buying window aimed at lowering the barriers to premium hill-view living. By pairing exclusive offers with selected inventory, the company hopes to generate quick momentum among prospective buyers.
Spread across roughly nine acres, The Hillfront is planned as an integrated township with more than 60 lifestyle amenities, landscaped parks and community spaces. The development includes Billabong High International School, a retail plaza and expansive green zones, aiming to blend urban convenience with a quieter, nature-led setting.
The campaign follows a channel partner meet that drew more than 550 trade partners, signalling strong market interest. The Carnival of Hills also marks the release of higher-floor inventory in Tower B, offering elevated views at no added premium.
Backed by more than five decades in the business and over 13,000 families housed across projects, Atul Projects is betting that the carnival mood, coupled with Mulund’s growth story, will make this hill-view address hard to resist.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
