Brands
KISNA rolls out ‘Kyunki Pyaar Jatana Zaroori Hai’ celebrating everyday expressions of love
MUMBAI: KISNA Diamond and Gold Jewellery has launched a Valentine’s Day campaign built around the idea that love deserves expression every day, not just on a single occasion. Titled Kyunki Pyaar Jatana Zaroori Hai, the campaign features a 125-second film that blends light humour with emotional storytelling.
The film follows a middle-aged couple debating the growing commercialisation of Valentine’s Day. While the husband dismisses it as a modern ritual, the wife argues that any day encouraging affection has value. As the narrative unfolds through everyday moments at home, the husband ultimately surprises his wife with a pair of diamond earrings, underlining the message that love may not need a special day, but it does need to be expressed.
The campaign is part of Kisna’s brand philosophy, Khushi ke har pal ke liye Kisna, and will be promoted across digital and social media platforms, supported by print and outdoor outreach around Valentine’s Day.
Kisna Diamond and Gold Jewellery chief marketing officer Prashant Awasthi, said the film celebrates quiet, relatable moments of romance that often go unnoticed, positioning jewellery as a symbol of emotion rather than just adornment.
Conceptualised and produced by D & A Studios, the campaign reinforces Kisna’s focus on meaningful connections and everyday togetherness.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
