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Kickstarter CEO Everette Taylor to keynote The One Club’s ‘Where Are All The Black People’ conference
Mumbai: Kickstarter CEO Everette Taylor will give the keynote address at the 13th edition of The One Club for Creativity’s hybrid Where Are All The Black People (WAATBP) diversity conference and career fair, taking place 26 – 27 October at Convene at Brookfield Place in New York.
Under his leadership of the world’s premiere crowdfunding platform for creative projects, Kickstarter was named one of Time Magazine’s 100 Most Influential Companies due to the company’s global impact in the creator economy and being trailblazers for the future of work.
Taylor previously served as the CMO of Artsy, the largest online marketplace for buying and selling fine art. During that time, he was recognized by Business Insider as one of the World’s Most Innovative CMOs, and named by Forbes as one of the World’s Most Influential CMOs due to the business seeing all-time record revenue growth and brand awareness.
As a marketing executive and CMO, Taylor helped lead both on-demand rental car company Skurt and B2B software company Qualaroo to successful acquisitions, cofounded GrowthHackers.com, the largest community for growth marketers, served as CMO of e-commerce company Sticker Mule, and oversaw growth strategy for new social products for Microsoft. As CEO of PopSocial, he was recognized as Forbes 30 Under 30 in 2018 for his innovation in the social media marketing space, and Forbes 30 under 30 All-Star in 2019 for exponentially growing the company.
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Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
