MAM
Inka Insurance says it all: Pehle samjho, phir khareedo
MUMBAI: Insurance just got a reality check. Inka Insurance has rolled out its new tagline, “Pehle samjho, phir khareedo,” a simple yet powerful reminder that understanding a policy should come before purchasing it.
The phrase may be new, but the idea isn’t. It reflects Inka’s founding belief that insurance should empower, not confuse. The company says its mission is to put clarity back into an industry often clouded by jargon, paperwork and rushed decisions.
“For too long, insurance has been sold, not explained,” said Inka Insurance founder Vaibhav Kathju. “No one should have to read their policy properly for the first time when their claim gets rejected. If you don’t understand your policy, it’s not your policy.”
The tagline captures Inka’s effort to replace fear-led selling with open, jargon-free conversations. The aim is to help customers make confident and informed choices, not hurried or pressured ones.
Each year, thousands of crores in claims are rejected, not because of fraud, but because people buy policies they don’t fully understand. Inka wants to change that by making education the first step in every insurance journey.
“Pehle samjho, phir khareedo” will now feature across Inka’s brand communications and advisory interactions, serving as a rallying call for the industry to shift from selling to explaining, and from confusion to clarity.
With this move, Inka Insurance is reminding everyone of a truth too often overlooked in the fine print, understanding is the best insurance of all.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
