Brands
Alia threads the needle as Ed-a-Mamma’s AW25 drop grows its green roots
MUMBAI: If childhood had a wardrobe, Ed-a-Mamma wants to make sure it’s stitched with jo and just the right amount of eco-sparkle. Alia Bhatt’s sustainable kidswear label has rolled out its Autumn-Winter 2025 collection, a vibrant, planet-friendly line that turns forest trails, winter skies and classroom giggles into wearable stories for little ones.
What began as a clothing label has now grown into a full universe for babies, kids and mums-to-be spanning apparel, toys, bedding and books. But its AW25 drop circles right back to the brand’s central idea: that children should be free to run wild, dream big and stay kind to the planet while doing it.
The new season introduces playful capsules such as Veggie Wonder, Cuddly Cubs, and Winter Wonderland, designed for infants aged 0-4 and kids aged 4-14. Each capsule feels as if it wandered straight out of a storybook only this one happens to be wearing:
● Gentle, natural fabrics
● AZO-free, non-toxic dyes
● GOTS-certified organic cotton for all infantwear
● Plastic-free buttons and nickel-free trims for extra safety
● GRS-certified recycled polyfill jackets that help divert PET bottles from landfills
● ZDHC-compliant denims crafted with up to 80 per cent less water
● Vegan, cruelty-free, 100 per cent recycled sewing threads
It’s sustainability not as an add-on, but as the stitching that holds the collection together.
“Childhood should be a time of fun, curiosity, and kindness toward each other and the planet,” Alia Bhatt said, adding that every new launch is “a step closer to a world where what they wear, play with, and use every day celebrates them and the Earth.”
While hinting that more launches are around the corner, Bhatt emphasised the brand’s goal of helping children connect with nature from day one.
Ed-a-Mamma’s eco-conscience doesn’t stop at the garments. Its broader mission is woven into small rituals families can adopt together. Every order arrives with a seedball under the brand’s #PlantABeej initiative, transforming unboxing moments into mini environmental acts.
Its packaging is biodegradable, compostable and reusable, with bean-shaped FSC-certified tags that double as bookmarks. Even the scraps find purpose upcycled into toys, potlis and little freebies, ensuring that waste stays out of bins and in playrooms.
The AW25 Collection is available now on www.edamamma.com and in the brand’s flagship stores across Mumbai, Pune, Noida and Bengaluru.
With a collection that combines childlike whimsy, serious sustainability and a sprinkling of winter magic, Ed-a-Mamma isn’t just dressing kids, it’s trying to grow a greener generation, one tiny outfit (and one seedball) at a time.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
