MAM
Zee climbs into global top tier for ESG performance
MUMBAI: Zee has found its green groove, and the scorecard is striking all the right notes. Zee Entertainment Enterprises Ltd has registered a major leap in its environmental, social and governance performance, scoring 51 out of 100 in the S&P Global Corporate Sustainability Assessment 2025. The result places the company in the top 5 percent of media, movies and entertainment players across the world.
The improvement comes after a year of focused work across key ESG pillars. Zee strengthened corporate governance, climate governance, supply chain management and human capital practices, alongside initiatives in stakeholder engagement, double materiality assessment, privacy protection, information security, energy management and occupational health and safety.
The company’s efforts earned it a position in the 96th percentile overall, with transparency reporting achieving a perfect 100th percentile. Zee also crossed the 95th percentile in areas such as risk management, supply chain governance, tax strategy, water stewardship, human rights, human capital management and customer relations. The industry’s average score stood at 22, placing Zee far ahead of the pack.
Chief executive officer Punit Goenka said the performance underscored Zee’s commitment to responsible growth. “Our progress in ESG reflects our resolve to bring meaningful change on and off the screen. Over the last year, we have strengthened governance, improved disclosures and deepened engagement with stakeholders. Ranking amongst the top 5 percent globally further inspires us to elevate our benchmarks and lead by example,” he said.
The S&P Global CSA evaluates companies on how effectively they manage ESG risks, opportunities and impact in comparison with industry peers. Zee’s score reflects advances in data privacy and cybersecurity, consolidation of carbon accounting, improved energy conservation and stronger waste reduction and recycling measures.
As the company continues to balance strategic growth with societal responsibility, its ESG trajectory signals a sharpened focus on long-term resilience and trust-building across its value chain.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
