MAM
Richa Parekh named senior marketing director
MUMBAI: Richa Parekh’s journey at JioHotstar has reached an important new chapter as she steps into the role of senior director of marketing. Parekh joined JioHotstar in 2022 and quickly became a driving force behind its digital engine.
As digital marketing lead, she spearheaded massive international rollouts for Disney Plus, launching the platform in 18 markets across the Middle East, Israel and South Africa and helping it hit one million subscribers within the first year. Her campaigns boosted brand visibility by more than 200 percent and contributed over 60 percent of all customer acquisitions through a blend of sharp performance marketing and organic strategy.
She also built India’s first in-house performance marketing team for the company, raising operational efficiency by more than a third. With more than ten paid channels under her command including TikTok, Meta, Snapchat, DV360 and Google Ads she helped triple revenue from platforms that had been weighed down by high acquisition costs.
Before her stint in streaming, Parekh led digital marketing at Aditya Birla Health Insurance where she launched award-winning campaigns such as Jump for Health and Rakho Poora Khayaal. She drove nationwide product pushes, managed celebrity-led initiatives and shaped health awareness conversations across India. Earlier roles at iProspect, Rediff, Reload Media and Performics added to her repertoire with major brand launches including Kotak 811 and large scale SEO, performance and programmatic mandates.
Across her career, Parekh has managed teams, built processes, optimised spends and delivered consistent, channel agnostic results. From financial services to entertainment, her track record blends creativity with data backed delivery.
In her new role at JioHotstar, Parekh is expected to deepen the platform’s marketing momentum as the streaming landscape heats up. If her past is any indication, subscribers could be in for another blockbuster chapter.
MAM
Collective Artists Network reshuffles talent leadership
Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.
MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.
Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.
Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”
Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”
The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.
